Toothless Rah-Rahs Get Beer Bottle Opening Teeth In New Campaign

Patient hold broken artificial tooth beside open  mouth

It’s a hard game rugby, and many a tooth has been strewn around the field, leaving a gaping hole in the owner’s mouth.

Recognising the absence of some pearly whites in players, Ogilvy Argentina crafted a campaign for Salta Beer which provides free implants to rugby players who have lost their teeth playing.

However, these implants have more than just a crunching and crushing function. The dental inserts are able to open beer bottles too.

Check out the video below.

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