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Reading: Tooheys Forced To Pull Origin Ad After Offering Recovering Alcoholic Zac Efron A Case Of Beer
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B&T > Campaigns > Tooheys Forced To Pull Origin Ad After Offering Recovering Alcoholic Zac Efron A Case Of Beer
Campaigns

Tooheys Forced To Pull Origin Ad After Offering Recovering Alcoholic Zac Efron A Case Of Beer

Staff Writers
Published on: 3rd June 2021 at 11:12 AM
Staff Writers
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Tooheys has been forced to pull a campaign after it jokingly offered the Hollywood actor Zac Efron a case of beer if he supported the NSW Blues in next week’s State Of Origin. Problem was, Efron is a recovering alcoholic.

The cheeky ad is fronted by NRL great Nathan Hindmarsh and offered Efron, Matt Damon, Mark Wahlberg and Chris Hemsworth – all of whom are currently residing in the state – a case of Tooheys New if they backed the Blues.

However, Efron went public with his booze battle way back in 2014 and has been sober for the past seven years. He’s now a strong advocate of a healthy, alcohol-free lifestyle.

The mistimed ad has since been pulled by the brewer who has also issued an apology.

That said, the goodly folk over at The Daily Mail are still airing it.  Check it out below:

Tooheys’ apology read: “Yesterday we shared what was intended to be a light-hearted message to encourage some of our resident Hollywood celebrities to back the Blues in the upcoming State of Origin series. We understand that it missed the mark and sincerely apologise for any offence or upset caused.”

Neither Efron, Hemsworth, Damon or Wahlberg have publicly commented on the stunt.

 

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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