Paykel Media managing director Tony Paykel is set to step down from his role.
Effective April 1, Paykel will take on the responsibilities of head of agency partnerships, to focus on the Paykel Transact offering.
Paykel Media has been undergoing a transformation following its acquisition by Active International Australia in early 2019.
“Since Paykel’s inception, 21 years ago, Tony has been the driving force behind the growth of the business, and we have witnessed that success with loyal staff and long-lasting client relationships. Tony’s decision to step away from the leading role will allow him to focus on parts of the business he is super passionate about. I’m thrilled that Tony is staying with the business and will continue to add enormous value,” said Paykel Media group managing director Cameron Swan.
“We both look forward to the next chapter for Paykel as we seek to find a new Managing Director to continue to lead the business to new heights”
Paykel commented: “It was not an easy decision. After 21 years of building this business, I am in a position to hand over the reins of the leading role and allow myself time to focus on a different part of the business that I’m extremely passionate about and recognise the enormous opportunity for growth. The new role will allow me the flexibility and opportunity to do what I love most and I’m excited with what’s to come.”
In line with the Paykel transformation, comes the promotion of Caroline Doran, current Paykel Media Sydney general manager to a national role of chief operating officer of Paykel Media. The new role will see Doran undertake a national remit across the business designed to support the growth plans of the independent agency.
“I’m excited to be taking on this new challenge. Following eight years at Paykel Media, I am extremely passionate about the business and what we stand for. It is advantageous knowing we have the support of Cameron and Active International which gives us the financial confidence to expand on our media agency offering, grow our team and invest in talent to boost revenue. We are client-focused by nature and our approach is extremely compelling. Paykel Media is ‘turning the page’ to add even greater value to clients,” Doran added.
Swan commented: “Caroline’s commercial and operational skills make her the perfect candidate for the COO role which is integral to the business. I am very excited for Caroline and I am certain her expertise and strategic focus will lead the agency to new success and growth in the future.”
Please login with linkedin to commentpaykel media
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]