Yesterday, much of England and the internet became enamoured with a puddle. Yes, a puddle.
And with the thousands of tweets and comments about the puddle, which was being live-streamed through Periscope by marketing agency Drummond Central, many brands saw an opportunity to snag a bit of customer love and tweet about it.
Mashable has a brilliant list of some of the tweets, and we’ve collated our favourites below.
Be careful out there, puddles everywhere… #DrummondPuddleWatch pic.twitter.com/TC67EXlC3V
— Cats Protection (@CatsProtection) January 6, 2016
Problem solved #DrummondPuddleWatch pic.twitter.com/CpkRmTIoIC
— Greggs (@GreggsOfficial) January 6, 2016
Watching #DrummondPuddleWatch and desperately hoping for this: pic.twitter.com/Y02LEwyU3B
— ASOS (@ASOS) January 6, 2016
Crossing the Drummond puddle like… #DrummondPuddleWatch pic.twitter.com/XOI7VuCuLM
— Star Wars UK (@StarWarsUK) January 6, 2016
Woodland water comes from secret springs in #Essex and certainly costs less than #DrummondPuddleWatch at £65K/bottle pic.twitter.com/7XQLdHbsrI
— Woodland Group (@WoodlandGroup) January 7, 2016
Give a man a fish and he will eat for a day. Give the internet a puddle and they will watch it all afternoon #DrummondPuddleWatch
— innocent drinks (@innocent) January 6, 2016
If the #DrummondPuddleWatch was a nail-biting, dramatic Hollyoaks storyline… pic.twitter.com/zUe728Fd9L
— Hollyoaks (@Hollyoaks) January 6, 2016
When someone successfully crosses the puddle. #DrummondPuddleWatch pic.twitter.com/etI3g3drYB
— Comedy Central UK (@ComedyCentralUK) January 6, 2016
Let us know if you need a lifeboat – stay safe out there! #RespectTheWater #DrummondPuddleWatch
— RNLI (@RNLI) January 6, 2016
How would you tackle #DrummondPuddleWatch? https://t.co/cPU9HOiS8F
— Drummond Central (@drummondcentral) January 6, 2016
Did you see the #DrummondPuddleWatch? These wellies will be useful for the wet weekend! https://t.co/RwtudnNISD pic.twitter.com/XPCE73palL
— Wowcher (@wowcher) January 7, 2016
