Tonic Health Media, Australia’s leading health and wellbeing network has announced a commercial partnership with global giant Healthline Media, boasting an impressive 14.6 million Australian visits per month. Healthline Media is the fastest growing health publisher in the world reaching over 250 million people each month.
Tonic’s place-based media and digital assets are positioned in trusted, contextually relevant environments with 16 million visits a month, and where the audience is making decisions about their health and wellbeing. Tonic also owns Australia’s most popular direct to consumer health website, myDr.com.au.
The partnership with Healthline Media gives Tonic Health Media exclusive access to highly contextual video inventory across www.healthline.com and medicalnewstoday.com. Both sites are trusted health and wellness destinations with a large female audience (63 per cent), and evidence-based content that is clinically reviewed by practicing healthcare professionals.
Tonic will enable contextual targeting across these domains which were previously unavailable in the Australian market, delivering an extra 18 million Australian page views across Tonic’s digital inventory each month. (source: Google Analytics)
Tonic Health Media CEO, Dr. Matthew Cullen (main photo) is delighted to introduce such high quality and popular digital assets as www.healthline.com and medicalnewstoday.com to the Tonic network of advertisers.
“This partnership is the latest step towards Tonic’s goal to rapidly grow its digital audience offering and provide opportunities for brands to communicate with consumers in a highly trusted health focused environment.
“It enables advertisers and sponsors to deliver highly targeted messages in video format which will activate consumers at a time when they are most engaged with their health and lifestyle.
“From researching symptoms and medication online, to sitting in the GP waiting room and visiting the pharmacy after their appointment, our audience is engaged at every stage of making decisions about their health and wellbeing ”Dr Cullen added.
As a result of this new partnership, Tonic has appointed a new Head of Sales, Digital to help clients reach their target audiences and achieve the best possible results across the network.
Sev Celik, Tonic’s commercial director added: “We are very excited to welcome Pam Phelan to the Tonic team and further strengthen our expertise in digital. Pam has a strong history of growing agency relationships and recognising new business opportunities in Australia and internationally”.
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