Tonic Health Media Expands With Two New Commercial Managers

Australia’s largest place-based health media network, Tonic Health Media, today announced a fresh team expansion, hiring Dean Flanagan and Ben Kirkby as commercial managers.

Working across agency relations in the NSW market, Flanagan and Kirkby form an essential part of Tonic’s presence in market, and will be helping to further establish the business as the national leader in health media.

Kirkby joins Tonic following five years with Fairfax, culminating in a finalist nod for PANPA Sales Person of the year. Flanagan has previously worked as Agency Sales Manager at Pacific Magazines, and more recently in a management role with NAB.

Ben Kirkby

Tonic Health Media TV screens and brochure boards provide health and wellness advice to patients in 3500 doctors’ surgeries and hospital waiting areas around the country.

Dean Flanagan

Tonic’s Commercial Director Jack Mortlock says the new hires form part of an ongoing strategy to further consolidate Tonic’s commanding market position and boost its profile in the coming months. “We’re thrilled to welcome Dean and Ben aboard as we continue our mission to bridge the gap between patients and quality health advice.”

“Our network has a captive audience in a highly contextual environment. Ten million Australians interact with one of our assets every month, and from our research, we know the average dwell time in doctors’ waiting rooms is 35 minutes. We’ve got a compelling story to take to market, and we look forward to the contribution Ben and Dean will make to our ongoing growth,”

Kirkby said he was excited to be joining the business during a period of expansion and diversification. “THM is unlike most media businesses, I believe we play a role in improving health literacy and boosting health and wellbeing outcomes for all Australians.”

“I’m looking forward to the challenge of driving growth across our national screen assets by encouraging advertisers to embrace their own stories and how that applies to our unique and captive audience,” he said

Flanagan said he looks forward to working with a great team and helping advertisers harness the power of Tonic’s network. “Health awareness is now mainstream, and Tonic have a huge role to play in that dialogue. We offer advertisers a place-based health platform to speak with patients who are contextually primed to learn more about health and wellbeing.”

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