As part of its overarching drive to improve health outcomes for Australians, Tonic has started the year with a rebrand and upgrade of its television screens, channel content and brochure board assets, spanning 3500+ doctors’ and hospital waiting areas across the country.
Tonic’s TV screens and brochure boards are being rebranded to ‘Tonic On Demand’, and a further update to brochure boards will include a live digital poster. These network upgrades are designed to keep Tonic’s leading array of media assets in-step with modern consumer behaviour and provide a broader opportunity for advertisers to connect with consumers across multiple channels in similar environments.
Adding to the rebrand of in-practice assets, Tonic has also released an additional 30 hours of trusted health and wellness video content to its Tonic On Demand channel, covering topics including exercise, nutrition, lifestyle and general wellbeing. This new content release includes a refresh of branding across all assets, presenting a fresh, new, trusted health channel for health environments.
Tonic Health Media CEO Dr Matthew Cullen said the rebrand of Tonic’s assets is the first in a number of strategic announcements planned for 2017. “As we move into 2017, our commitment to help make Australia a healthier country is being strengthened. We believe our assets empower consumers with useful information about their health and wellbeing, and these updates to our media network will further enhance the effectiveness and impact of the information we deliver to patients.
“The rebrand and upgrade of our assets also presents new opportunities for marketers. We’re offering more content than ever before so brands and organisations can reach consumers within the trusted context of their doctor’s waiting room. Health and wellness are now very mainstream concepts, and innovative brand marketers have more opportunities to leverage media environments and content alignment presented by networks such as Tonic’s, helping them make fresh connections with customers.”
Tonic Health media commercial director Jack Mortlock said the health network’s media assets continue to stand apart from competitors in the health sector, and wider media industry. “You will struggle to find an audience more engaged with their surroundings than the one sitting in a doctor’s waiting room.
“Our research with Roy Morgan demonstrated engagement with our multimedia assets is up over 70 per cent. When you align engagement figures like that with high-quality, trusted content, the result is a media channel that opens up a meaningful, new line of dialogue between brands and customers.