Australia’s leading Out-of-home health network, Tonic Health Media, today announced the continued expansion of its Sydney operations, hiring Krista Walker as Commercial Manager.
As Commercial Manager, Walker will work directly with agency partners and key decision makers to deliver campaigns across Tonic’s leading network of health- focused media inventory in Sydney and Melbourne.
Walker joins Tonic from Bauer Media, where she spent the last six years working in both direct and agency sales. In her most recent position as a Key Account Manager, Walker helped clients such as Tiffany & Co, Coty and Prada achieve their business objectives via integrated solutions across print, digital, social and events for key Bauer titles including Harper’s Bazaar, Elle and Gourmet Traveller.
The appointment is the third of its kind for the year, with Sam Matheson brought on board as Commercial Manager to lead agency relations in Victoria and Jo Anne Tan appointed as Commercial Manager in Sydney. The hires reflect Tonic’s growth in the out-of-home landscape and follow the acquisition of TorchMedia’s Digital Pharmacy Network, which consisted of over 250 high definition digital screens across the country, helping Tonic reach over 14 million Australians per month.
Tonic Commercial Director Jack Mortlock says Walker’s appointment is a reflection of the growth trajectory Tonic has seen this year. “Our focus on consistently growing the Tonic network has allowed us to hire a string of highly qualified staff members to deliver quality campaigns for our clients.
“While our position in the market continues to grow, our commitment to delivering the best health outcomes for all Australians remains the same. Krista has an acute understanding of the sales landscape across digital, social and print, so is perfectly placed to deliver campaigns across all of Tonic’s assets. With her on board, I’m sure we’ll be able to continue to expand the network and break through the glass media ceiling,” he continued.
Walker said she’s looking forward to joining a business that’s had a very successful year to date. “Tonic is going from strength to strength, and it’s exciting to be part of a team that takes an active interest in improving the general health of the nation. If someone engages with the Tonic network and decides to talk to their GP about it, then that’s a life we’ve enriched or even saved. It’s inspiring to know we’re having an effect on the general public and I’m looking forward to seeking opportunities that will help improve the lives of all Australians,” she said.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]