“Deliberate Bullying”: Today Launches Furious Attack At The Daily Telegraph

“Deliberate Bullying”: Today Launches Furious Attack At The Daily Telegraph

Nine’s Today has launched a furious attack at The Daily Telegraph after it reported Today’s viewers were tuning out because of co-anchor Georgie Gardiner.

Nine’s director of current affairs, Darren Wick, has issued a statement lambasting the media coverage of the network’s flailing brekky program, Today.

The statement was issued after The Daily Telegraph published an article about Today’s continued ratings slide.

A mere 168,000 viewers across the five metro cities tuned in to the program on Monday — which is a record low — compared to 287,000 for Seven’s rival Sunrise.

The Telegraph reported Nine held “closed-door crisis meetings” following the result, in which groups had found audiences were not taking to the show’s new co-anchor, Georgie Gardner.

In a statement issued to the media today, Darren Wick said the report was “deliberate bullying”.

Wick said: “I don’t shy away from the weaker numbers the Today show has recorded in 2019. But just five weeks into a new team on-air, we’re not about to hit the panic button.

“We’ve been through this battle before with other programs, where a section of the media is quick to write us off. We’re in for the long haul”.

Less than 200,000 people tuned in for the first show with Gardner, new co-host Deborah Knight, Tom Steinfort, Tony Jones and Brooke Boney on January 14.

The new team was assembled to shake up the Today program following the infamous sacking of Karl Stefanovic last year.

Less than a month later, the ratings dropped further with just 177,000 people tuning in on February 6.

David Knox, from industry website TV Tonight, told news.com.au  earlier this month that Nine had a major uphill battle to face.

Knox said: “Breakfast TV is notoriously habitual, and it would be easier to turn around the QEII than an underperforming show.

“Viewers are rusted on and do not like change. That said, Nine had to respond to a year of poor figures and bad headlines.

“There is still room to tweak but Nine has to hold its nerve”.

Nine morning TV director Steve Burling also spoke to news.com.au after the low figures from February 6, yet remained positive.

Burling said: “It’s very early days and rating figures will continue to fluctuate, but I’m absolutely thrilled with the dynamic between Georgie, Deb, Tom and the entire on-air team.

“And, I’m confident that the audience will be turning to us in the weeks and months ahead”.




Please login with linkedin to comment

Darren Wick Nine News

Latest News

Roy Morgan: Written News Reaches 97% Of Aussies
  • Media

Roy Morgan: Written News Reaches 97% Of Aussies

Written news reaches 21.5 million Australians over 14 years of age every month, equivalent to 97 per cent of the population according to Total News Publishing data from ThinkNewsBrands and Roy Morgan. The data also shows readers across all demographics are actively leaning into news, with 67 million interactions per week. Australian news readers are […]

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants
  • Advertising
  • Campaigns

SBS Audio Campaign Tells The Stories Of New Australians, With Multilingual Content Offerings To Assist Migrants

SBS Audio has launched a new marketing campaign for its ‘Australia Explained’ service which supports new migrants to successfully navigate life in Australia and achieve a greater sense of belonging and social cohesion. SBS’s flagship service for new migrants, Australia explained, has launched a multi-platform marketing campaign that reaches into the heart of the migrant […]

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops
  • Advertising

Tracker App Launches, Promising Consumers A Read On Brand’s & Products Sustainability Chops

Shoppers can now get access to sustainability information at their fingertips through Tracker, a first-of-its-kind mobile app. The Tracker app centralises sustainability data into a single, easy-to-understand format, helping shoppers make informed choices about the brands and products they support. Shoppers can simply scan the barcode of their favourite supermarket, chemist or department store item […]