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B&T > Advertising > To Reach The Truly Rich, Television Ads Won’t Do
Advertising

To Reach The Truly Rich, Television Ads Won’t Do

Staff Writers
Published on: 12th November 2015 at 10:18 AM
Staff Writers
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Private jets. Grand estates. Fast cars. High fashion.

Images of wealth and luxury abound on television. Yet marketers seeking to appeal to the truly wealthy rarely advertise on TV. Instead, it’s the aspirational masses that most brands are after with their television spots.

Television commercials typically are deployed to reach broad audiences, of which the superrich make up a very small part. At the same time, most wealthy viewers tend to avoid commercials by watching recorded programming on their own time and skipping the ads, or by viewing films and television series on premium cable networks like HBO or streaming services like Netflix that are commercial free.

Not only is it inefficient for marketers aiming at the wealthy to buy television ads, but the cluttered commercial environment on TV — filled with ads for breakfast cereal, diapers and fast-food chains — can also reflect poorly on a high-end or luxury brand, marketing experts said.

Read the full article here.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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