A key part of Australian family life for the past 60 years, this month the iconic bakery brand Tip Top is celebrating its 60th birthday with a nostalgic brand activation curated by integrated agency Magnum & Co.
To mark the occasion, Tip Top will open the doors to its first-ever pop-up café, ‘Slice of Life’, for one day only in Sydney on Tuesday 4 December, inviting Aussies to take a culinary walk down memory lane.
The café will present menu items carefully crafted to mirror life’s key milestones, with dishes including everything from ‘Fifth Birthday Fairy Bread’ to ‘Just Got A Job Smashed Avo.’
Tip Top head of brands and communications Justine Cotter said: “We’re incredibly proud of our brand heritage, so we thought it was a great opportunity to mark our 60th birthday with a celebration that has our consumers at the very core.
“We want to remind consumers of the powerful family memories they have shared with Tip Top over the last 60 years in an engaging and relevant way.”
Magnum & Co managing director Carl Moggridge said: “We were delighted to be appointed by Tip Top – an iconic Aussie brand that already holds a special place in consumers’ hearts.
“We’ve curated a menu that truly represents Australian culture – and those memorable moments as we journey through life.”
To further engage its loyal consumer base, Tip Top is turning to its fans on social media to inspire the final dish on the menu.
The ‘People’s Choice’ menu option will be chosen from community entries on Facebook – with the most popular being added to the menu and served on the day.
Tip Top is also offering one lucky superfan, and a friend, the chance to fly into Sydney to experience the Tip Top Slice of Life Pop Up Café in person.
To enter, consumers must simply share their Tip Top Bread recipes, dishes or memories via Facebook using the hashtag #tiptopturns60.
The Australian Made logo has confirmed its international appeal, with new Horizon Consumer Science research finding 97 per cent of overseas consumers have a positive first impression of the iconic green and gold kangaroo. The research, which was carried out in six diverse export markets, found that more than two thirds (70 per cent) of […]
Dulux has appointed DDB Melbourne as its sole creative and strategy agency following a competitive pitch. As a result of the appointment, the agency will lead strategy and creative for Dulux’s Decorative paints and coatings portfolio of brands, including Dulux, British Paints, and Berger. Dulux GM of Marketing, Strategy & Growth, Richard Hansen said: “Previously […]
Candice Ayad has worked with strong, powerful women leaders. But they lacked two fundamental qualities in their leadership, which, she says, will be critical within businesses going forward. The Women in Media Awards, presented by Are Media, are just days away, with the best of Australian media set to be recognised and celebrated for their […]
B2B marketers could learn a thing or two from their B2C colleagues, argues WP Engine VP APAC sales Mark Randall in this guest post. It surprises me how many B2B organisations are not quite hitting the mark when it comes to reaching their audience. When talking directly to businesses, many brands are missing an opportunity […]