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Reading: Tinder In $20 Million Sponsorship Talks With Manchester United
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B&T > Marketing > Tinder In $20 Million Sponsorship Talks With Manchester United
Marketing

Tinder In $20 Million Sponsorship Talks With Manchester United

Staff Writers
Published on: 4th August 2017 at 8:08 AM
Staff Writers
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The world’s most famous dating app, Tinder, is reportedly in talks to sponsor the world’s most famous football team, Manchester United.

Media reports out of the UK have said Tinder is prepared to stump up £12 million ($A20 million) to have its logo on the sleeves of the famed red shirts. US car maker Chevrolet is currently the team’s main shirt sponsor and adidas its kit supplier.

A Tinder spokesperson told the Daily Mail: “We are in talks with Manchester United to explore potential partnership opportunities. We are excited to see what we can do together.”

However, it’s understood that the powers-that-be at Man Utd are less excited about the idea than Tinder is.

If the deal was to fall through, Tinder is reportedly keen to sponsor another English Premier League team.

Tinder, a Silicon Valley company, already has a deal in place with Italian side Napoli, which saw striker Arkadiusz Milik featured as one of the profiles on the app.

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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