Tinder Study: Aussie Ys Embracing Singledom (But Don’t Appear To Be Getting Laid)

Tinder Study: Aussie Ys Embracing Singledom (But Don’t Appear To Be Getting Laid)
SHARE
THIS



A new study by Tinder into the dating habits of 20-something Aussies has found they appear to be utterly terrified of long-term relationships.

The results of the study, which coincide with Tinder’s new brand campaign, were cultivated from the responses of 500 single Aussies aged 18-25.

Mv46HLQA

Oddly, none of the survey’s questions related to sex and, as a brief summary, the chief findings included:

• 86 per cent of respondents said being single positively affects their lives

• 90 per cent go on one or two dates per week and 77 per cent agreed that single people are more open to new experiences

• 25 per cent said they would not sacrifice their sleep or personal space for a partner

• 51 per cent said they worry or are uneasy about being in a full-time relationship and a similar amount worry about a loss of independence

• 31 per cent said they go on dates to learn more about themselves and what they want in a partner

• Women are more likely to say that being single made them feel independent (57 per cent compared to men at 48 per cent)

• Women (45 per cent) agreed that society portrayed single people negatively. It was 33 per cent for the fellas

• A further 37 per cent of respondents said they’d worry they’d become boring if they settled into a long-term relationship

Commenting on the findings, Tinder’s dating and relationships expert Dr Darcy Sterling said: “Gen Z and young Millennials are very aware of the opportunities this world has to offer. Friends, work and school are all important elements that help build their happiness, with excelling in their personal lives being their biggest focus, often prioritising it ahead of relationships.

“Now young people see a relationship as an added bonus to their already successful and positive lives, rather than the centre of their universe, which is certainly a paradigm shift from a few generations ago. They also don’t just see dating as a means to potentially meet a long-term partner, with many using dating as a form of self-discovery and confidence building,” Dr Sterling said.

 

Please login with linkedin to comment

Marketing to Millennials Tinder

Latest News

QUT Business School Launches “Make it Real” Via BCM Group
  • Campaigns

QUT Business School Launches “Make it Real” Via BCM Group

Queensland University of Technology (QUT) Business School has launched a new brand platform, developed by BCM Group, built to encourage prospective students to upskill, invest in themselves, and nurture their inner entrepreneur.

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine
Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]