With chillier weather upon us, Tinder is looking to give Australia’s Gen Z community some inspiration and motivation to get out there and date again with Love Songs Season Two, a popular Australian narrative series produced for TikTok across 20 episodes.
Produced by creator economy agency Amplify, the series gives up a glimpse into what Tinder’s version of Future of Dating looks like and how it’s being redefined. With Gen Z turning to Tinder to connect, interact and meet new people, the second season is all about the fluidity and unexpected adventures of dating, unleashing your curiosity to explore endless possibilities without judgement and being empowered to craft your own journey freely and effortlessly.
@lovesongsseriesThings aren’t as easy as they are in love songs. Watch Season 2 of Love Songs presented by Tinder from May 10th #TinderPartner♬ original sound – lovesongsseries
Love Songs is an innovative vertical storytelling series that follows the relationships of Gen Z navigating the ups and downs of their dating lives. Dropping on Monday, 10th of May on TikTok, the second season will follow 19 year-old Mia’s journey as she discovers the new world of dating through Tinder and the many different open-ended paths of opportunity that it will introduce.
Having just been dumped by her long-term boyfriend, Mia turns to Tinder where she meets loveable, dorky Anthony. After a first date that wasn’t a fairytale, they agree to be each other’s coaches on Tinder to navigate the dating world together, but their growing feelings for each other start to get in the way…whether it’s meeting new people online, creating cherishable treasured memories with others that you have stumbled across, seeking the unpredictable or enjoying unique experiences, Love Songs is a story that young audiences can connect with.
Season Two will star some of Australia’s most popular young TikTok creators who together have over 4 million followers. This cast includes Brisbane cosplayer and vlogger Maddi Beazley, Gold Coast local Nathan Lust who is also a viral TikTok dancer and trend creator , Sydney stylist Elle Hioe, and Aussie sketch comedian Lachy McIntyre. Young Australian artist and animator, Ally has also been commissioned for Season Two’s artwork, this is alongside an original song by Australian musician Ricky Rosen that will go live next week.
The first season saw huge success with 550K likes on TikTok within the first 48 hours, 2.5M likes and over 12.9M views in total, and was the top performing video for 6 TikTok sounds, making Season Two a must tune-in show for dating inspiration!
Tune in on TikTok, Monday, 10th of May to watch the second season premiere of Love Songs presented by Tinder.
Please login with linkedin to commentTinder
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]