Tim Fischer Lends His Voice To Campaign For Media Law Reforms

Tim Fischer Lends His Voice To Campaign For Media Law Reforms
SHARE
THIS



Former Deputy Prime Minister and leader of the Nationals, Tim Fischer, has joined the ‘Save Our Voices’ campaign, calling for changes to outdated media laws that prevent regional broadcasters from competing fairly with their major metropolitan counterparts.

From Monday, the campaign by Prime, WIN, Southern Cross Austereo and Imparja will ramp up with the launch of a TV and radio advertising campaign, urging regional and rural Australians to lend their voice to the cause by pledging their support.

The campaign, which will feature Fischer in a series of 60, 45 and 30 second spots, will run in prime time across key regional markets and will be supported by a comprehensive online and social media campaign to enable local communities to learn more and get involved.

Independent community research in key marginal federal electorates is also being finalised.

Prime, WIN, Southern Cross Austereo and Imparja want changes to the Broadcasting Services Act – legislation introduced in 1992 – to enable them to compete on a level playing field.

The Broadcasting Services Act restricts the number of types of media any one company can own in a licence area as well as the number of Australians each television network is allowed to reach.

It does not account for the internet or the fact that major metropolitan TV networks, internet news services and Pay TV now reach 100 per cent of the Australian population via smartphones, tablets, linear streaming services and catch-up TV.

Faced with rising costs, restrictions on what economies of scale can be achieved and increased competition in regional licence areas, regional broadcasters have limited options to manage costs and remain viable.

“Cuts to local content on regional radio and television are inevitable unless our media laws change,” Fischer said.

“Changes to the broadcasting rules are urgently required if regional broadcasters are to compete on the same basis as everyone else in their local markets, and ensure that the big regional issues and important community information continues to get the coverage it deserves for the 9 million Australians living in regional, rural and remote areas.”

Featured image sourced from Sydney Morning Herald.

Please login with linkedin to comment

abbey road facebook pages

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]