7 October, 2021

TikTok Unveils #AdTok With Macca’s, VEGEMITE And Cottee’s Campaigns

Edited by B&T Magazine

TikTok For Business has officially launched #AdTok, a world-first initiative aimed at demystifying TikTok for marketers in Australia and New Zealand.

Through the dedicated hashtag, #AdTok will become an ever-evolving and accessible destination providing businesses with informative and educational videos created by TikTok For Business, brands and top creators.

Designed to help businesses of all sizes learn more about how to lean into the TikTok community and find success for their brand on the platform, #AdTok will feature content including marketing tips, creative inspiration and examples of successful TikTok campaigns.

The launch of #AdTok will be supported by an integrated marketing campaign, including print, online and social ad executions.

TikTok describes #AdTok as an investment in equipping businesses with simple and accessible tools to support them as they build out their marketing strategies, including how to adapt and unlearn more traditional marketing techniques and prioritise authenticity and creativity.

#AdTok will launch with innovative content from three beloved brands, who’ve each remade their most iconic ads for TikTok. Through this work, McDonald’s Australia, VEGEMITE and Cottee’s Cordial have each shown how their creative can be reimagined for the platform, bringing their brand and campaigns to life in a uniquely TikTok way.

At the heart of these remakes is a memorable audio asset that has become synonymous with the respective brands, showcasing the power of sound on TikTok.

As part of their 50th Birthday celebration campaign, long-term partner McDonald’s worked with us to ‘TikTokify’ their famous “I’m lovin’ it” jingle. Macca’s engaged a diverse mix of popular local TikTok creators to put their own spin on the brand’s jingle, and enlisted Australian DJ, Havana Brown’s (@djhavanabrown) help to mix these original creations together in a new and uniquely TikTok iteration of the jingle.

@djhavanabrownHave a listen to my #tiktokremake of @mcdonaldsau iconic sound. @tiktokforbusiness_anz #adtok #ad ♬ original sound – djhavanabrown

Nichole Tsiros, senior brand manager, McDonald’s Australia said,”Since opening our first restaurant in Australia 50 years ago, our customers have nicknamed us Macca’s and made us their own. Aussie’s have a special connection with our brand and the experiences and moments it has given them. Through working with TikTok, local musicians made our ‘I’m Lovin It’ jingle their own, resulting in engaging and creative content to celebrate 50 years of iconic Macca’s moments in Australia.”

Havana Brown, DJ said,”The opportunity to mark such a massive milestone for an iconic brand was one I couldn’t pass up, having grown up listening to the “I’m lovin’ it” jingle. It was awesome to see everyone’s unique takes on such a familiar tune and to bring them all together in a 2021 remix for Macca’s.”

Iconic Australian brands, VEGEMITE and Cottee’s Cordial have also taken to TikTok as part of the launch of #AdTok to reimagine their trademark sounds for the platform. VEGEMITE has worked with culinary superstars @morganhipworth and @dimsimlim to create mouth-watering dishes as part of their 2021 takes on “Happy Little VEGEMITEs”.

@morganhipworthI’ll be a Happy Little Vegemite all day everyday with these brownies 🤤 #adtok #tiktokremake @tiktokforbusiness_anz #ad #vegemite #tasteslikeaustralia ♬ original sound – Morgan Hipworth

Matt Gray, head of marketing, Bega Foods (VEGEMITE) said,”VEGEMITE is an Australian icon and we love seeing our community get creative with the brand. The talent and creativity that lives on TikTok presented an unmissable opportunity to welcome a couple of our fans to reimagine Happy Little VEGEMITES, a song that is as well-known as the national anthem, and to demonstrate how marketing that is simple yet effective resonates across generations and platforms.”

Cottee’s Cordial signed up Canberran singer-songwriter and master of character-based skits, @avneesha_official, alongside @benblue01, known for his outrageous dress-ups and comedic videos, to put their own spins on the classic Cottee’s jingle.

@avneesha_officialI got a surprise visit! 🤩 what is your fav Cottee’s cordial flavour? @tiktokforbusiness_anz #ad #adtok #tiktokremake ♬ original sound – avneesha

Claire Walker, GM Lifestyle, Asahi Lifestyle Beverages said: “Working with some of TikTok’s brightest local creators to produce a fresh take on our much-loved tune was a great opportunity to showcase the power of sound to resonate and engage with audiences. We were excited to be able to translate our iconic sound to a new platform and we can’t wait to see what TikTok’s highly-engaged community thinks of this new iteration.”

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