TikTok Launches Pulse Premiere To Place Ads After Premium Publisher Content

Tyumen, Russia - January 21, 2020: TikTok and Facebook application  on screen Apple iPhone XR

TikTok has launched Pulse Premier, an expansion of its Pulse contextual advertising solution, that will give advertisers control and predictability over their ad placements.

Brands that sign up for Pulse Premiere can place their ads directly after content from TikTok’s premium publishers in lifestyle & education, sports, and entertainment categories for tentpole events and evergreen content.

A range of brands and publishers have signed up for Pulse Premiere already including Buzzfeed, Conde Nast, Dotdash Meredith, Hearst Magazines, MLS, NBCUniversal, UFC, Vox Media and WWE. TikTok said that campaigns that include Pulse have proven to increase brand recall by +9.8% per cent and awareness by +6.8 per cent.

“At Condé Nast the power of our brands allows us to create culture-defining content for 1B of the most engaged audiences across many relevant platforms. TikTok has become one of our most valuable partners, providing us with a variety of tools to ensure that our brands are driving these conversations on their platform. Our advertisers know that culture is the new KPI, and the Pulse Premiere solution finally enables clients to match media buying with how consumers are consuming our brands, like Vogue, GQ and Vanity Fair, on TikTok,” states Pam Drucker Mann, global chief revenue officer & president, U.S. revenue & APAC at Condé Nast.

“We’re constantly evolving and exploring new opportunities that bring us closer to our fans. Over the years, TikTok has provided MLS a powerful way to stay ahead of key cultural moments,” said David Bruce, MLS SVP of brand and integrated marketing.

“Premiere Premiere puts advertisers who are at the top of their game alongside our content, ensuring that the ecosystem that forms around us helps elevate our brand. It also encourages publishers like ourselves to continue investing in top-of-the-line and differentiated content on TikTok, ensuring that our channel is a must follow for our audience.”

Pulse Premiere also offers publishers new chances to monetise their content on TikTok with a revenue-sharing model.

The company also announced Pulse Seasonal Lineups, its first moment-specific ad offering where advertisers can run ads next to trending Pulse-eligible videos around a particular marketing moment, cultural event, or season at a time. The company will be testing Seasonal Lineups with the Thanksgiving and winter holidays and it will expand it to other cultural events and seasons in due course.

Max Pulse is a new ad-buying mechanism that allows advertisers to run their creatives adjacent to the top 4 per cent of trending content across all categories on TikTok, as well as those in the existing Pulse lineups.

Currently, Pulse Premiere is only available in the US but TikTok said it will continue to onboard publishing partners across the globe.




Please login with linkedin to comment

TikTok

Latest News

New Business Wins For We Scout
  • Marketing

New Business Wins For We Scout

Indie comms agency We Scout announces new business wins. Well, you'd hardly announce new business losses, would you?

Oceania map with connection networks.
  • Media

Zenith Wins Superloop’s Media

The Zenith Christmas party set to be a wholly more bawdy, jolly soirée after agency nabs end-of-year win.

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC
  • Media

Archibald Williams Wins NBA Digital, Activation & Fan Engagement Accounts For APAC

Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor
  • Advertising

QMS Champions Creativity As First Most Contagious APAC 2023 Sponsor

Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]

OMG’s Annalect First To Get Meta’s Advanced Analytics
  • Technology

OMG’s Annalect First To Get Meta’s Advanced Analytics

Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably
  • Technology

AKQA Launches Eco-Conscious AI DIY Assistant Encouraging People To Gift More Sustainably

WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]