Social media and entertainment platform TikTok has expanded it’s reach beyond their app and into the digital airwaves with the announcement of new radio station ‘TikTok Trending on iHeartRadio’.
Ollie Wards, Director of Music for TikTok Australia and New Zealand said in a release that:
“Music is at the very heart of TikTok, and if there’s one thing we know, it’s that our community are massive music fans. They love watching behind-the-scenes videos from their favourite artists. Soundtracking their own videos with viral tracks. Watching and interacting with LIVE experiences from both local acts and global superstars. And discovering the next big thing in music, from their own backyards and beyond.”
“TikTok is making its mark on the music industry – with artists today turning to the platform to launch new music, resurface classic tracks and connect with fans across the globe. Emerging acts, still in the ‘bedroom’ stage, love TikTok because they’re able to reach new audiences, build a following and achieve success on their own terms, off the back of raw talent, creativity and charisma.”
“Established artists have also been tapping into TikTok, particularly at a time when shows and live music are off the cards in most parts of the world. And they’re connecting with a global community that has the power to turn top tracks into worldwide hits.”
“Music charts have also begun to be dominated by songs that have taken TikTok by storm – last year, nearly 90 tracks that trended on the platform climbed onto the Top 100 charts in the U.S., with 15 of those reaching #1 on the Billboard chart. When songs and artists go big on TikTok, the world takes notice.”
The station will be hosted by four Australian TikTokers, including ARIA-nominated singer G Flip, former X-Factor winner and model Isaiah Firebrace, comedy queen and model Tannar, and creator and singer Avneesha.
It will also feature a number of guest hosts. The first one to be announced is singer Rita Ora.
The station is available exclusively through iHeartRadio, and can be streamed at www.iheart.com, on smart devices like Apple TV and on DAB+ Digital Radio in Sydney, Melbourne, Brisbane, Adelaide and Perth.
Pictured L-R: Tannar, Isaiah Firebrace, Avneesha, G Flip