B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community
Media

TikTok For Business Launches New Solutions To Help Small Businesses Connect & Grow WithThe TikTok Community

Staff Writers
Published on: 9th July 2020 at 8:07 AM
Staff Writers
Share
3 Min Read
SHARE

TikTok today launched new advertising solutions to empower small and mid-size businesses to tap into the power of TikTok For Business to grow their brand.

The global availability of TikTok’s self-serve advertising solutions gives marketers the tools to tap into the creativity of the TikTok community, reach new audiences and optimize their marketing campaigns with an easy-to-use platform. At a time when small businesses have been severely impacted around the world, TikTok is also introducing its Back-to-Business ad credit program, including $100 million in ad credits for small businesses worldwide to use on their journey to rebuilding.

Today marks a significant milestone in the evolution of TikTok For Business with the introduction of self-serve tools designed to support advertisers at each step of the campaign creation process. TikTok, a platform that celebrates creativity and storytelling from its users, aims to give marketers innovative tools with which to create authentic, creative content unique to the app.

More and more brands are realizing TikTok’s unique ability to reach and engage with a broader audience, and today’s launch of new advertising solutions for SMBs makes it seamless, easy, and efficient for all brands to now meaningfully connect with the TikTok community.

“Supporting small and local has been part of our vision since we opened our doors in Australia, and over the past few months has become more important than ever” said Brett Armstrong (pictured), General Manager, Global Business Solutions at TikTok Australia.

“With the launch of TikTok for Business and our evolving marketing solutions, we’re delighted to extend our support to Australian SMBs as they rebuild and engage creatively with new audiences. We look forward to continuing to support the growing needs of our partners and the Australian business community as we all build for the future.”

“There’s so much potential for businesses of any size to grow with TikTok,” said Daniel Chan, Managing Director of Snap Shades, a manufacturer of car window sunshades.

“The measurable impact that TikTok had on our business was huge: site visits and sales increased by almost a third, while the CPC was three times cheaper than other platforms. To put this into perspective, TikTok is more than tripling our potential customers at the same cost. We’re excited to keep leveraging the creative features and tools to further engage and connect with our target audiences.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: TikTok
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?