Tiger Mist And Bonfire Partner On New Digital Strategy
One of Australia’s largest “fast fashion” companies, Tiger Mist, has appointed Perth digital agency, Bonfire, as it’s digital marketing partner.
Tiger Mist are one of the fastest growing players in Australia’s fashion industry. While their range primarily retails through their ecommerce website, they also have arrangements with big-name retailers including Myer, ASOS and Forever 21.
The company is recognised as one Australia’s most impressive social media success stories with an already enviable following, including over 800,000 Instagram followers. However, given the fast-paced nature of the fashion industry, multi-channel digital strategies are paramount for sustained success. Accordingly, the fashion label headed west to seek the assistance of Bonfire for their organic and paid search direction.
Bonfire’s digital team identified several exciting market expansion opportunities for Tiger Mist, through an integrated search marketing strategy. This, coupled with the results that they’re achieving for Bonds, were key factors in Tiger Mist’s decision to consider the agency.
Despite being based on opposite sides of the country, Tiger Mist eCommerce & Digital marketing manager, Ali Worrall, doesn’t see this as a barrier.
“Bonfire caught my attention when I saw Bonds had engaged the team for their SEO efforts. I figured if a Perth based company could beat out some high profile agencies here in Melbourne or Sydney and overcome any issues presented by distance or time, then they were definitely someone I wanted to consider working with. For our business at this point in time, Bonfire are a great fit for us and we’re really excited to see where this partnership takes us. Exciting times ahead!”
As Bonfire CEO, Clay Cook, explains the signing of Tiger Mist provides a terrific opportunity for the team. “We welcome Tiger Mist to Bonfire. Our Digital Services team are eager to implement their proven digital marketing strategies into the every-changing world of women’s fast fashion.”
Tiger Mist join other high profile clothing e-commerce companies including BONDS, Rusty and Betts in Bonfire’s impressive client portfolio.
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