Tiger Beer’s New Zealand agency Colenso BBDO has unveiled a new range of snacks to accompany the beer that’s definitely not for the faint-hearted.
Tiger Bar Snacks are sustainable bites, selected to match perfectly with Tiger Beer. Launched in five flavours, including garlic grasshoppers, roasted scorpions, peri peri crickets, teriyaki mealworms, and roasted tarantula – they’re a new kind of experience-with-purchase.
Dave Brady, creative director at Colenso BBDO said: “We wanted to reconnect Kiwi drinkers with a beer that was born on the streets of South East Asia. That’s why Easternising the Western bar snack felt like a natural response, one that demonstrated our attitude towards the unknown in a way that got people talking – and crunching.
The new platform pays homage to the beer’s Eastern roots through a series of eclectic OOH executions and online video, featuring Eastern tattoo artists, dancers, DJ’s and rappers, shot by Magdalena Wosinska.
Sean O’Donnell, marketing director at DB Breweries Ltd, added: “The campaign not only further emphasises Tiger’s refreshing point of view on the world, but gives our drinkers a new way to truly experience it for themselves. Something a little East of what they know.”
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