aFollowing the recent retirement of HotHouse Media & Events Founder John Flower, tide.pr has been appointed to continue Flower’s legacy.
The Sydney Dog Lovers Show 2021 will be the first client to kick off the new partnership, with tide.pr taking over the show’s publicity campaign.
HotHouse Media & Events was founded in 2004 and has grown to be one of Australia’s leading public relations and events agencies, specialising in the industries of food and beverage, lifestyle, fashion, property, art, design and entertainment.
“I’m pleased to advise that tide.pr, who I believe has ethics and a philosophy reflective of mine, will take over my HotHouse clients. I look forward to ensuring a smooth transition to tide.pr led by Hardie Grant Media managing director, Nick Hardie-Grant and tide.pr director, Stacey McArdle. In addition to this, two of my former valued HotHouse work colleagues, Tess Fisher and Jasmine Burford are part of the tide.pr team,” said Flower.
Stacey McArdle, director of tide.pr said, “John has led an inspiring career and built an incredible business. We’re thrilled to be able to continue this in some way. When the opportunity arose with HotHouse it felt like a very aligned and organic union comprised of shared core values.”
Flower will consult to tide.pr over the next 12 months and will work closely with McArdle, Hardie-Grant, and cccount director Tess Fisher to ensure a seamless transition.
Pictured L-R: Stacey McArdle, Nick Hardie-Grant and Tess Fisher
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]
New data from Hootsuite and We Are Social reveals that as of June, social media user numbers have jumped by 13 per cent since the same time last year, with the latest data showing an increase of more than half a billion users in just 12 months. The Digital 2021: July Global Statshot report revealed key findings […]
Producers Rodney Rigby and Junkyard Dog Productions have announced that the worldwide smash hit, Tony and Olivier award-winning musical COME FROM AWAY, has reopened at the Capitol Theatre in Sydney. The pandemic led to all theatre shows closing curtains in Sydney, however, with vaccinations rates soaring and restrictions easing, the theatre is back and Sydney […]
Former PMs, high-ranking politicians and climate experts blow the whistle on how Australia became an international climate change pariah in the new Guardian Australia podcast series, Australia v the climate. Guardian Australia will release a special investigative podcast series ahead of the Cop26 global climate summit, scrutinising Australia’s role in the climate crisis over more […]