Tide.pr, the Hardie Grant Media-owned PR & communications agency has announced the appointment of Stacey McArdle (right in photo) as director.
McArdle will take over tide.pr from director and founder, Madeleine Wilson who has taken parental leave and will then pursue other interests. McArdle will be splitting her time between the Melbourne and Sydney offices.
She is an experienced PR and communications professional, previously with independent PR agency iD Collective, where she led the accounts of many major Australian and international brands, including UNIQLO, Champion, Rodd & Gunn, Wittner, Jockey, GlobeWest and Clarks.
In her new role, McArdle will drive the growth of the new agency, while working closely with the Hardie Grant Media network to ensure all clients have an integrated and multi-faceted communications solution.
“I am thrilled to join tide.pr and look forward to providing existing and new clients with a full-service offering. There’s a huge opportunity within the market for tide.pr, we have the benefit of being a small boutique agency with the resources and backing of a global company. Clients will be treated to the best of both worlds. Hardie Grant Media is an innovative agency and at the forefront of the industry, and I look forward to growing the tide.pr brand alongside it,” saidMcArdle .
Launching in 2018, tide.pr is part of the Hardie Grant Media network, which provides clients with integrated content marketing solutions. The public relations extension was a natural progression for the company, whose roots were born from storytelling and content creation.
“Our role as a content agency continues to evolve as our clients look for new ways to reach their audience. tide.pr gives our clients access to a specialist PR team under the same roof as our publishing and media team, creative and production and digital marketing teams. With the role of ‘content’ continuing to grow, we’re finding a lot of benefit for our clients in bringing these specialist skillsets together,” said managing director Nick Hardie Grant (left in photo).
In his latest guest post, B&T regular Robert Strohfeldt skewers marketers’ latest buzzword – purpose… I used to flick through the various newspapers cartoons each day – reckon it would be tough trying to create a cartoon each day, based on a major news story, that is both funny and insightful. Since the PC mob […]
MILO Cereal has launched its first major marketing campaign for its newly launched Protein cereal, via independent creative communications agency Connecting Plots. Building on MILO’s brand message of fuelling active kids, the new campaign platform, ‘Beast Mode – Activated’, evolves the master brand’s focus on team sports. This aims to celebrate how MILO Protein helps […]
Flight Centre has unveiled a new look and a global brand campaign that poses a tongue-in-cheek challenge to Aussie travellers. The launch also marks the brand’s first global campaign across Australia, New Zealand, the UK, Canada and South Africa, highlighting Flight Centre’s collective travel expertise. Created by Flight Centre Australia’s in-house creative team, ‘There’s Nowhere […]