B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: tide.pr Appointed Agency Of Choice By New Zealand Trade & Enterprise
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > tide.pr Appointed Agency Of Choice By New Zealand Trade & Enterprise
Media

tide.pr Appointed Agency Of Choice By New Zealand Trade & Enterprise

Tess Fisher
Published on: 21st May 2021 at 9:00 AM
Tess Fisher
Share
2 Min Read
SHARE

Following a competitive tender process in March, tide.pr, a Hardie Grant-backed agency, is thrilled to announce its appointment as agency of choice by New Zealand Trade & Enterprise.

tide.pr has successfully launched the PR campaign for Discover New at Chadstone Shopping Centre this month.

Discover New is an initiative by New Zealand Trade & Enterprise to bring the country’s leading design to Australian shores this May, just in time for the Trans-Tasman bubble.

tide.pr invited select media to an intimate dinner and store preview to launch the impressive activation. The evening featured an address from key New Zealand dignitaries, including High Commissioner Dame Annette King and Trade Commissioner Vanessa O’Neill, as well as top designers Karen Walker and Yu Mei’s Jessie Wong.

Running May 6-23, Discover New showcases the deeply cool, considered and edgy design that New Zealanders bring to the world. The collective talents on show cement New Zealand’s reputation as a design centre with ingenuity on a global stage.

“Discover New gives Australians the chance to ‘discover’ and experience New Zealand brands in a unique setting,” said NZTE Trade Commissioner, Vanessa O’Neill.

“The country has a rich design culture that rivals the best in the world. We are thrilled to partner with tide.pr to tell the story of New Zealand’s most visionary and iconic creatives.”

The Discover New account was led by tide.pr Director Stacey McArdle and Account Director Tess Fisher. “We were thrilled to have the opportunity to shine light on such innovative New Zealand designers and have thoroughly enjoyed working with the team at NZTE to bring this concept to life,” said Director, Stacey McArdle.

The agency, as part of the Hardie Grant Media network, provides PR, influencer and social media services in Sydney and Melbourne.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: tide.pr
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?