Ticket sales business Ticketmaster has expanded its partnership with YouTube to make it easier for users to see their favourite artists.
Artists’ official YouTube channels will now have their Australian concert event listings and ticket purchase opportunities integrated right into their pages.
Ticketmaster content and communications manager Gloria Brancatisano said:
“Every year, Ticketmaster delivers more than 500 million tickets to fans across 30 countries. And since Ticketmaster and YouTube both serve massive audiences of music lovers around the world, it’s natural to continue expanding our successful international partnership to fans in Australia.
“While watching an artist’s official music video on YouTube, you’ll see upcoming Australian tour information appearing just below their videos. You’ll also notice that events closest to your location are listed first. From there, simply click on the *Tickets* button for the show you want to attend, and you’ll be directed to Ticketmaster where you can grab your tickets.”