Some 389,000 viewers tuned in to the ABC yesterday for its annual coverage of the ANZAC Day march according to OzTAM metro numbers.
Still, it was exactly half the number that watched Seven’s annual AFL ANZAC Day game between Collingwood and Essendon. Some 779,000 watching the Pies win in a real nail-biter.
Seven won Thursday with 32.9 per cent audience share. Nine had 25per cent, 10 claimed 17.1 per cent, the ABC pulled 16 per cent and SBS had 9.1 per cent per cent.
Other highlights for Seven included its 6pm news (1.298 million), Home And Away (596,000), Modern Family (435,000), The Front Bar (428,000) and The Chase (378,000).
Nine’s best was its 6pm news with 894,000, ACA had 641,000 and its coverage of the Roosters-Dragons ANZAC Day NRL match had 298,000.
Best for 10 was The Project with 433,000, Bachelor In Paradise with 433,000 and 10 News First with 314,000.
The ABC’s evening ran thus: 7pm news (685,000), 7.30 (508,000) and Escape From The City (446,000).
Given the various travel concerns brought about by the COVID-19 pandemic, many sports commentators are ditching the commentary box and calling the action from the TV as they see it. And while this is a great way to ensure the commentary is done in a COVID-safe manner, it is not without its perils, as former […]
Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]
Over recent days reports in the UK have suggested that bosses of the Paris-headquartered Publicis Groupe have sounded out a private equity firm for a possible part or full sale. The rumours were first reported on UK media site Campaign last week and have since been embellished further in the media in previous days. The […]
On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]
Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]
The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]
Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]
TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]
Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]