Thrive pr + Communications has been appointed PR agency for Airbnb across Australia and New Zealand.
The appointment will see Thrive support Airbnb’s consumer and corporate public relations work and initiate a number of major projects throughout the year.
Strategic and creative direction for Airbnb will be led out of Thrive Sydney and the team will be bolstered with specialist support across key locations including Melbourne, Brisbane, Gold Coast, Perth, and Auckland.
Thrive founder and managing director, Leilani Abels (main photo) said: “Thrive and Airbnb are limited by nothing when it comes to what we can achieve together with forward-thinking public relations activity. We have started from a unique place with Airbnb, sharing the same entrepreneurial spirit and a passion for community and creating memorable experiences. I’m excited for our consultants to have the opportunity to work with Airbnb’s first-class team, on an incredible brand and with a world leader in its category. We have begun our journey to deliver great value, innovative thinking and business impact to Airbnb.
Since 2007, Airbnb’s community of four million hosts have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique experiences that make it possible for guests to experience the world in a more authentic, connected way. “How incredible to be part of that,” said Abels.
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