Agency Thrive has announced two new key appoints to drive business in 2023.
Alex Robinson (main photo, left) joins as director: social, content and digital to spearhead growth of Thrive’s in-house production studio and lead new avenues for digital storytelling.
Prior to joining Thrive, Robinson was Managing Editor for Netflix ANZ and Digital Marketing Manager at Football Australia.
Ryan van Haalen (main photo, right) will take the role of head of sport, to lead and continue to grow the agency’s sports division, following working as Bureau Chief at Sky News and 16 years experience working at 7News, Fox Sports and ABC News.
Both bring a wealth of sport, digital and journalism experience to dial up Thrive’s service offering in key sectors and will report into executive director: chief growth officer, Clare Basire, to accelerate Thrive’s national growth plan. Robinson will be based at Thrive HQ in Sydney and van Haalan at Thrive Melbourne.
Commenting on the appointment Robinson said: “The opportunity to lead a team that has seen tremendous growth in the past 12 months is exciting, particularly at an agency that has the opportunity to be so agile, working with incredible global brands. I’m looking forward to shaping what the future of the digital era looks like at Thrive and for our clients across Australia and New Zealand.”
van Haalen added: “I’m thrilled to be returning to the world of sport and look forward to working for one of the leading communications agencies in Australia and New Zealand. It’s a huge period ahead for sport in this country with the hosting of World Cups, Commonwealth Games and Olympics all on the horizon. I can’t wait to build on Thrive’s rich heritage in sport, grow the existing sports consulting team and share plenty of amazing stories for clients.”
Thrive’s clients include Harley-Davidson, MG Motors, ANZ Group, GoPro, airbnb, LEGO, Cisco, Tinder and Reddit.