B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • AFL
  • Pinterest
  • AI
  • News Corp
  • NRL
  • Cairns Hatchlings
  • Married At First Sight
  • Channel 10
  • oOh!Media
  • Thinkerbell
  • WPP
  • Anthony Albanese
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Thrive PR To Build LEGOLAND® Discovery Centre Launch Strategy
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Thrive PR To Build LEGOLAND® Discovery Centre Launch Strategy
Marketing

Thrive PR To Build LEGOLAND® Discovery Centre Launch Strategy

leanne.baker
Published on: 18th November 2016 at 11:01 AM
leanne.baker
Share
2 Min Read
SHARE

Thrive pr + communications has been appointed by Merlin Entertainments plc to launch the Southern Hemisphere’s first LEGOLAND® Discovery Centre. After a competitive pitch process, the agency will deliver a campaign to promote a number of milestones in the LEGOLAND® Discovery Centre’s development and the opening in Autumn 2017.

The LEGOLAND® Discovery Centre will be located within Australia’s largest shopping centre, Chadstone – The Fashion Capital and will be the ultimate indoor LEGO® playground.

Confirming the appointment, Scott Lee, marketing director, Merlin Entertainments plc, said, “Merlin Entertainments plc is thrilled to be opening LEGOLAND® Discovery Centre in 2017 and we wanted the best PR Agency to develop and implement the communications for the launch.

“We’re excited to be working with the team at Thrive PR. They delivered a comprehensive, creative and strategic proposal and we are looking forward to seeing it come to fruition. There are a number of milestones to share along the way and Thrive will deliver a consumer PR program, a series of launch events and a dedicated social media campaign that will engage the media and our target markets.”

Leilani Abels, managing director at Thrive said, “We are proud to have the opportunity to work on such an exciting campaign with another global brand added to our stable. LEGO® is one of the most recognised brands in the world and Merlin Entertainments plc is synonymous world over as a leading name in location-based, family entertainment.

“This appointment is testament to the quality work that the Thrive team delivers as an independent ANZ agency.”

LEGOLAND® Discovery Centre campaign began immediately and Thrive will direct the communications from its Melbourne office.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: LEGOLAND, Pay TV
Share

Latest News

Polestar Hands The Keys To Manifest As Agency Of Record
22/05/2025
UM Taps M+C Saatchi Group’s Lisa McMillan To Lead Federal Government Account
22/05/2025
StackAdapt Expands Partnership With Samba TV To Power Smarter CTV & Digital Advertising In Australia
22/05/2025
Meta Condemned As Ad For Wedding Suits Appears On Child Exploitation Video
22/05/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?