B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • NRL
  • Anthony Albanese
  • Thinkerbell
  • Channel 10
  • EssenceMediaCom
  • Spotlight on Sponsors
  • News Corp
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Thrive Breaks New Ground For Working Parents With Its Policies
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Thrive Breaks New Ground For Working Parents With Its Policies
Marketing

Thrive Breaks New Ground For Working Parents With Its Policies

Staff Writers
Published on: 1st July 2016 at 9:47 AM
Staff Writers
Share
2 Min Read
man-holding-newborn thrive
SHARE

Independent AU/NZ PR agency, Thrive , has revealed its unique policies for parents in the workplace in an effort to call upon the government to reform the childcare system after this weekend’s election.

Thrive’s policies include two months paid parental leave at full pay in addition to the government’s 18 week paid parental leave scheme; access to paid childcare funding to cover childcare costs up to $150 per day; and parking near the premises for mums to be in their third trimester of pregnancy.

In addition, the company throughout its sixteen year history has comitted to delivering a range of supportive services, including flexible appointment scheduling for prenatal parents visiting the doctors, flexible return to work times and working hours to juggle commitments, and a willingness to accommodate children in the workplace if childcare is unavailable.

“Thrive is a workplace that recognises the importance of working parents. We are doing everything possible from a culture and financial perspective to get more women returning to rewarding careers at Thrive and to help them transition them back into the workplace,” Thrive founder and MD, Leilani Abels said.

“Thrive values working parents. Our policies demonstrate that we care and understand the unique pressures of working parents,” said Abels, mother to a one year old son.

Thrive management however, has been flabbergasted at the tax implications and complexities of introducing these policies and the company argues that the government needs to introduce substantial reforms.

“Thrive’s parenting policies currently incur FBT (fringe benefits tax) and there are no rebates when a business pays for childcare. It is a costly exercise, and when you are not a major corporation, it is a significant investment,” Abels said.

“There are no government incentives for a business to support parents and in fact, we are penalised and taxed. The current system discourages businesses to invest in working parents in women who are important to our economy and Australia’s future and that needs to change.”

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Primary Ethics
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

WIN Could Stop Broadcasting Seven In Parts Of Regional NSW & South Australia
16/06/2025
XXXX & Puma Unite To Gift Cameron Munster A Competitive Edge For The Remainder Of The State Of Origin Series
16/06/2025
Melinda Duffy Hired To Head Up oOh!media’s Specialist Product Sales & Partnerships Team
16/06/2025
Taste.com.au & Coles Team Up To Unveil ‘Taste Dinner Heroes’ To Aid Time-Poor Consumers With Weekly Menu
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?