Thrive Appoints Rachel White As New Head of Corporate And Brand Reputation
Thrive PR + Communications has appointed Rachel White, former head of communications at IKEA, in a newly created role as head of corporate and brand reputation, Sydney.
White’s 20-year career spans both agency and in-house and across consumer, corporate, technology, tourism, and government sectors.
Most recently, she was head of communication for IKEA in Australia. In that role she was responsible for public relations, corporate communication, public affairs, internal communication, campaign management, and issues and crisis management.
As part of the organisation’s country management team, White was responsible for contributing to the day-to-day running of the business, including defining the organisation’s business strategies and business planning.
Prior to this, she was principal at Red Agency in Sydney, part of the Havas Agency Village. White was responsible for the day-to-day management of the Sydney office, including leading or supporting client work and team leadership and development.
In addition, immediately prior to this, White was in the role of global PR & media director for Tourism NT.
In this role she was responsible for consumer and corporate communication strategies and programs in Australia and international markets; consumer engagement; government and ministerial relations and crisis and issues management.
Speaking of her latest employment, White said in a statement: “I am delighted to join Thrive PR & Communications in this new role.
“Having worked in the local industry for many years I’ve had a long interest in Thrive’s work, unique offering and a strong respect for the team.
I bring a combination of big brand and agency experience to the role which translates to creative, strategic, insight-based communication aligned to clients’ business needs and contributing to their commercial outcomes.”
Thrive managing director, Leilani Abels said: “We are delighted to welcome Rachel to the Thrive family.
“Rachel’s appointment represents our growth in the region and her experience extends Thrive’s diverse capabilities including corporate, policy and brand reputation work. Rachel understands the complexities of working with big global, fast-growing brands that are more focused than ever on their purpose, going into 2021.
“Rachel has led some incredibly creative content campaigns for IKEA and others, that shift the dial when it comes to audience engagement. We are excited knowing the impact she will have on our client portfolio.”
Her appointment represents one of multiple new appointments at Thrive that will be announced in the New Year.
Thrive has focused on its people during 2020, upping training and development programs along with strengthening the agency’s wellbeing and diversity initiatives.
The agency said it is currently completing its ‘Project Wings’ performance program and by the end of this month will have made 12 new promotions across its Australian and New Zealand operations.
White’s client experience includes Yahoo!7, eBay, Accor Hotels, NSW Office of Environment and Heritage, NSW Environment Protection Authority, FairFax Media, Etihad Airways, and Hewlett Packard.
Furhter clients have included Bosch, Wrigleys, Goodman Fielder (Helga’s & Wonder), Mondelez (Cadbury, Marvellous Creations Philadelphia, Mobile Futures, Blessed & Lucky and Ritz), Reckitt Benckiser (Aerogard, Mortein, Clearasil, Veet, Pine O Clean and Bam), The Australian Women’s Weekly, Berocca, Findmypast.com.au , SavourLife, Beautyheaven.com.au , Morgan & Banks, Britannica, Surania and various technology vendors.
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.