Val Morgan Digital has appointed Ben Tyers to the role of Editor for Thrillist Australia.
The appointment comes as VMD prepares to launch Thrillist Australia in early 2021.
Thrillist is a leading food, drink, and travel brand for Gen Z and Millennials in the U.S. and is the latest addition to the VMD portfolio of brands that drive curiosity, influence, and impact.
With an existing Australian audience of 458,000 monthly unique reach, Thrillist Australia will see VMD further cement its unique position in market as they close the loop between cinema and outdoor, with content that ignites important conversations across different mediums, platforms and screens.
Ben Tyers has joined the VMD team from Urban List, where he has been writing content for Urban List Melbourne for over four years. His experience spans content strategy and production including photography and video.
“I’m excited to be joining the Val Morgan Digital team to help introduce Thrillist to even more Aussies. I’m confident that local readers will love our unique and diverse stories that champion the best places to eat and drink, the bucket list travels destinations and events that will help us get back to some normality,” said Tyers.
Thrillist editor-in-chief Helen Hollyman said: “Thrillist is the go-to essential destination for the Gen-Z and Millennial adventurous searching for how to have the best experiences in food, drink, and travel. We’re looking forward to working with Ben and the Val Morgan Digital team to further establish Thrillist in this market and to offer more Australians the chance to try something new, led by content they will love.”
VMD managing director Brian Florido said: “With Ben now on board as editor, we’re that step closer to launching Thrillist Australia. We have plenty of first-to market initiatives ready to go and we’re excited to unveil these in early 2021.
“We’re confident the content will deliver something new for consumers, while offering brand partners the chance to further amplify digital campaigns across various platforms and screens.”
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