Three Things I Learned From Tony Robbins To Get The Most Out Of My Career (& Life) In Media

Three Things I Learned From Tony Robbins To Get The Most Out Of My Career (& Life) In Media

Rather than pooh-pooh Tony Robbins, PHD planning director Danielle Russell (pictured below) said he changed her life and her career. Find out how in this guest post…

Like most people in today’s world who reach the tender (ahem) age of 29, the feeling of coming to a crossroad in life had become very real. After ‘falling into media’ in my early 20s, I had followed the typical stream of progression – co-ordinator to exec, exec to manager and so on, without really pausing to reflect on what I wanted my future to shape up like.


I had moved into a planning role to shake things up a bit after being in a digital trading role for a couple of years; however, I wasn’t all that sure about what I wanted next. In addition to my crossroads dilemma, as I started to creep closer to the big 3.0, panic set in that I hadn’t, and wasn’t, accomplishing what I wanted to in life. Questions started to arise; I woke up one day and thought, “Is this life fulfilling enough to be my forever?”

Since then, I’ve come to learn that that’s the question we should all be asking ourselves, and if the answer is no, then you (like me) will know something needs to change.

“Action is the most important key to any success.” – Tony Robbins

An opportunity to rise out of my ‘quarter life crisis’ arose when PHD approached me to say I had been selected for their SMART fund – an initiative that gives several agency employees the opportunity to pitch for any type of training that would ultimately propel them forward. I chose a four-day seminar aptly titled ‘Unleash The Power Within’ by life coach and business strategist, Tony Robbins. And just like that, my life began to change.

Unleash The Power Within, is no ordinary seminar; it’s probably one of the most engaging, confrontational and moving seminars available out there. It’s designed for you to leave with a refreshed and driven mind, and ultimately be the proverbial stepping stone to a life you dream of.

From the 40-plus hours of intense immersion learning at the Robbins seminar, I was able to take away some key strategies that I implemented into my life and immediately begun seeing results. You can find a ton of Tony Robbins material online that will help you do the same, however I thought I’d share my top three learnings from my experience with you:

STRATEGY ONE: The Power of ‘Peak State’

How we show up and how we feel is determined by the state we are in. Our emotions can control everything in our life: our mood, our decisions and our actions.

“The difference between peak performance and poor performance is not intelligence or ability; most often it’s the state that your mind and body is in.” —Tony Robbins

Robbins’ Peak State is constructed of three forces that control our emotions – our physiology, our language and our focus.

Physiology How we use our body affects how we feel mentally and emotionally. Ever noticed how great you feel after a sweaty gym session/walk outside in the fresh air? Being mindful of the positive changes you make to your physiology is important as we need to recognise what makes us feel good, so we can tap into this when we need to reach a peak state. Sometimes just putting a smile on your face can be enough.

Focus. What you put your focus on is where you set your intention. As Robbins says, “Where focus goes, energy flows.” By this he means we need to focus on what we want and are working toward, instead of the things holding you back. By setting your focus on the positives, your mental state will shift drastically because energy is flowing in this direction.

Language. How you talk to yourself determines how you behave and feel. If we ask questions like, “Why do bad things always happen to me?”, instead of, “What can I do to better my situation?”, we are more likely to feel powerless. By changing our internal dialogue, we can improve our peak state.

STRATEGY TWO: Surround yourself with quality people

Finding success involves carefully choosing the people we surround ourselves with. You may have heard that proximity is power – well it’s true!

“The quality of a person’s life is most often a direct reflection of the expectations of their peer group.”  – Robbins

To evaluate this, here is a simple three-step process that can easily be actioned at any time:

  1. Identify relationships that are holding you back; let go of the Negative Nancy’s
  • When you free yourself from negative relationships, you become more prepared to focus on what really matters to you
  1. Elevate your standards; surround yourself with high performers
  • Actively choose to surround yourself with colleagues who have ambition and elevate the standard of what you will or won’t tolerate
  1. Find someone who is already getting the results you want; stalk your idol’s every move
  • Find someone who is already getting the results you want, model their behavior and learn their strategy for success

In my case, I found a mentor who inspires me, and began spending more time with my friends who motivated me and less time with those who sucked the energy out of me. I’ve not only grown exponentially in the past year and started kicking personal life goals, but now feel I have a solid group of quality peers. #Squadgoals

STRATEGY THREE: Prime your day

At the start of each day, I follow Tony’s ‘priming’ exercise. It’s rooted in yoga and mindfulness meditation, and is intended to get you in an energised, positive state that will carry you through the day.

Follow the below meditation ritual somewhere you won’t be disturbed for 10 minutes:

  1. Perform a breathing exercise
  2. Express gratitude
  3. Experience connection
  4. Visualise success

I have found the visualisation exercise extremely powerful. There’s lots of talk out there about the Power of Attraction and how, when we focus on something, we see more of it.  So if we visualise positive goals, we’ll see more of what we want and we’ll create more motivation and energy to do what we need to do to make this a reality. In my case, I started to focus on being a motivated team member (which I now am), living close to the beach, (which I now do), and being with a partner who loves me and who I can trust fully (finally got him in the bag!).

Once I achieved these things, I shifted my focus to other areas of my life where I wanted to succeed and am in anticipation of them coming true!

I leave you here with two questions:



My go to apps:


Calm app


Tony Robbins podcast


Adult crisis

Peak State

Proximity is Power

Priming Exercise

Power of mental conditioning


Please login with linkedin to comment

Danielle Russell OMD Tony Robbins

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]