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Reading: People Are Suing Chipotle Because They Thought A Burrito Was Only 300 Calories
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B&T > Media > People Are Suing Chipotle Because They Thought A Burrito Was Only 300 Calories
Media

People Are Suing Chipotle Because They Thought A Burrito Was Only 300 Calories

Staff Writers
Published on: 23rd November 2016 at 11:28 AM
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Three blokes in Los Angeles have filed a class-action lawsuit against fast-food Mexican chain Chipotle for falsely advertising a chorizo burrito as having only 300 calories. The plaintiffs claim consumers are being “lulled into a false belief” that they were consuming a healthier product.

All three men ordered the Chorizo burritos, seemingly billed as 300 calories on the store’s overhead menu, but when you add up all the ingredients suggested with the item into the nutritional calculator on Chipotle’s website the calorie count soars beyond 1,000.  The lawsuit cites an “excessively full” plaintiff who contends the burrito “couldn’t have been just 300 calories.”

One plaintiff realised he had been duped when he felt “excessively full” after eating the burrito, he claimed the burrito “couldn’t have been just 300 calories.”  Along with the other two plaintiffs, Edward Gurevich and Young Hoon Kim, Desmond is seeking unspecified damages and a class action-status for the complaint.

.@chipotle are you telling me this burrito has 300 calories? Can’t be right. pic.twitter.com/KECCZ3nxgx

— scottweier (@scottweier) October 21, 2016

@julesandfurries That calorie count is only for the chorizo. -Shane

— Chipotle (@ChipotleTweets) November 21, 2016

The advertising says: CHORIZO BURRITO: Try our new deliciously seasoned, perfectly grilled spicy chicken and pork sausage in a burrito with white rice, black beans, fresh tomato salsa, and sprinkle of cheese.

The bottom of the sign reads “300 Calories”.

A spokesperson for Chipotle told Buzzfeed News the company doesn’t comment on pending litigation. 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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