Three blokes in Los Angeles have filed a class-action lawsuit against fast-food Mexican chain Chipotle for falsely advertising a chorizo burrito as having only 300 calories. The plaintiffs claim consumers are being “lulled into a false belief” that they were consuming a healthier product.
All three men ordered the Chorizo burritos, seemingly billed as 300 calories on the store’s overhead menu, but when you add up all the ingredients suggested with the item into the nutritional calculator on Chipotle’s website the calorie count soars beyond 1,000. The lawsuit cites an “excessively full” plaintiff who contends the burrito “couldn’t have been just 300 calories.”
One plaintiff realised he had been duped when he felt “excessively full” after eating the burrito, he claimed the burrito “couldn’t have been just 300 calories.” Along with the other two plaintiffs, Edward Gurevich and Young Hoon Kim, Desmond is seeking unspecified damages and a class action-status for the complaint.
— scottweier (@scottweier) October 21, 2016
@julesandfurries That calorie count is only for the chorizo. -Shane
— Chipotle (@ChipotleTweets) November 21, 2016
The advertising says: CHORIZO BURRITO: Try our new deliciously seasoned, perfectly grilled spicy chicken and pork sausage in a burrito with white rice, black beans, fresh tomato salsa, and sprinkle of cheese.
The bottom of the sign reads “300 Calories”.
A spokesperson for Chipotle told Buzzfeed News the company doesn’t comment on pending litigation.
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]
Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]
Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]