B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • WPP
  • AI
  • Anthony Albanese
  • NRL
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • Spotlight on Sponsors
  • State of Origin
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Three Data Trends That Will Define 2017
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Technology > Three Data Trends That Will Define 2017
Technology

Three Data Trends That Will Define 2017

Sowmya Achar
Published on: 9th January 2017 at 9:41 AM
Sowmya Achar
Share
5 Min Read
SHARE

2017 is nigh, and it’s the time of the year to look into the crystal ball and try to predict what the future holds for us. In this opinion piece, Anil Mathews, Founder and CEO at Near, unveils the trends he thinks will go big in the coming year and what businesses need to watch out for.

Emergence of Data Converging Platforms

Wearables are ubiquitous; everyone worth their salt is jumping on the Internet of Things (IoT) bandwagon; and Augmented Reality (AR) is here to stay.

These are the current favourite trends in the industry; and based on what we’ve seen in the recent years, we think it’ll be mostly how businesses apply these trends that will drive the growth of these technologies, not the end users.

And here is why – the data generated by these three technologies is incredibly voluminous, we all know that. It might not be of much use to an individual user, but in large volumes can be incredibly useful to businesses.

If we can handle its relentless onslaught, this data can especially provide us deep real-time analytical insights that can help brands understand their consumers far better and make data-driven decisions.

Data-converging platforms that will converge the influx of all connected data will rise in 2017, fuelled by the demand to tame this massive data. A converged platform has a lot to offer – from richer analytical insights, leading to focused product development, in turn leading to higher Return on Investments (ROI).

A consistent and unified framework for development will bring down DevOps costs and can even provide a unified administration framework to monitor and analyse the influx of data.

Increased Adoption of Artificial Intelligence (AI)

Like it was with big data a few years back and then machine learning a little later, AI is the current buzzword that has got everyone excited.

And for a reason – AI marries powerful machine learning models with efficient analytical algorithms. The result is intelligent automation and Natural Language Processing (NLP) that can help us understand human behavior that just models or just analytics separately cannot.

According to the recent study, overall AI market is expected to be worth $16.06 Billion by 2022, growing at a CAGR of 62.9 per cent from 2016 to 2022.

We believe that the reason for this tremendous interest and excitement is simple and well-deserved. AI will strengthen real-life analyses and enable us to draw deeper, more meaningful, and relevant conclusions that will help us build insights and make connections that we have so far not been able to tap into.

AI will not only have a tremendous impact in the field of digital marketing, but also customer service because we see it as a powerful tool for enhancing the overall customer experience.

As brands adopt AI, they will explore and try to find the best ways to use it for their business, and help them solve problems in an efficient and faster manner.

Uncomplicating Data – Solution by Design

Think of the best products and applications you have used. It certainly wouldn’t be the ones that were full of latest and greatest features; what most probably would be on your top five list would be the ones that were simple to use, were intuitive, and were clean! Great design is the key to great products.

Complexity is a strict no-no in the world of user experience. But when you are dealing with 10 TBs of distributed data in less than a day, complexity is all you can expect. However, complex need not and must not be complicated.

Complexity may be unavoidable if your workflows are complex, but just because your product is handling and processing an onslaught of complex data is not a valid excuse for bad design or a difficult interface.

In the coming years, with every other solution dealing with complex, real-time data and analytics, the differentiator will be how you simplify the data and how simple and user-friendly you present your solution to be.

The key will be “data-driven” and “informed” design, thinking beyond complicated algorithms, analytics, and automation, and deeply understanding the real-world user workflows.

 

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: einsights
Share

Latest News

TV Ratings (12/6/2025): 1.4 Million People Viewed The Western Bulldogs Kicking Its Way Into The Top Eight
13/06/2025
WARC Downgrades Global Ad Spend Forecast Amid “Trade Tensions” & Uncertain Tech Market
13/06/2025
Marketers Call For Measurement ‘Parity’ In Video, But One Buyer Warns ‘Be Careful What You Wish For’
13/06/2025
Meta Cracks Down On Nudify Apps & Sues Hong Kong Developer Behind CrushAI
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?