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Reading: The Three Bears Reimagined With Hairy Gay Men For Glorious Honey Campaign
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B&T > Campaigns > The Three Bears Reimagined With Hairy Gay Men For Glorious Honey Campaign
Campaigns

The Three Bears Reimagined With Hairy Gay Men For Glorious Honey Campaign

Staff Writers
Published on: 24th October 2017 at 12:15 PM
Staff Writers
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Reimagining the children’s classic fairytale Goldilocks and the Three Bears with three hirsute gay men could possibly land you in a lot of bother; however, it’s proven an absolute treat for British honey brand Rowse.

The campaign plays on the idea of big, hairy men – known as “bears” in the gay community – who all live together in a cute cottage in the forest and comes sans any intruding Goldilocks.

It’s all wonderful harmless fun as the trio set about cooking with Rowse while all the time managing to be delightfully catty and bitchy with one another.

The ads are the work of London creative agency BMB and come with an initial trailer and then a three episode series (check out the trailer and part one below.)

https://www.youtube.com/watch?v=KSZJ8yH_u2Q

https://www.youtube.com/watch?v=CG7dhp0AC78

 

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Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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