This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022

This Way Up: Australia’s Advertising Festival Of Creativity Rescheduled To 2022
B&T Magazine
Edited by B&T Magazine



The Australasian Writers and Art Directors Association (AWARD) has announced that This Way Up, Australia’s Advertising Festival of Creativity, will be rescheduled to August 2022.

Yet signature events celebrating the industry’s brightest talent and creative work will still go ahead this November.

The announcement of the special award winners for this year’s AWARD Awards will be live-streamed on November 4, as will, AWARD’s 40th Hall of Fame inductions – honouring outstanding members of the local creative community.

AWARD’s The Work Behind the Work, presented by Google, will also bring together the creative minds behind some of the biggest ad campaigns from the last year in virtual format, entertaining viewers as it unpacks the inspiration, creativity and process behind each award-winning project.

The Work Behind The Work panel session will be hosted by Google’s Matty Bowman and Dave Burton, and featuring top creatives behind Donation Dollar (Saatchi & Saatchi), Meddle in the New Zealand Election (Special Group NZ), and Where Babies Come From (CHEP).

Lastly, this year’s education program, consisting of courses such as AWARD Craft, AWARD Creative Leadership and CPC Mentoring, will now take place in February and March next year – details of which will be released in coming months.

Cam Blackley, AWARD Chair, said:  “Unfortunately, we are all in a stop-start situation with lockdowns and impending restrictions when states and cities come to re-open.

“We’re deeply aware of the exhausting toll lockdowns are having on our creative community and know the industry will be in a better headspace in 2022 to dive into a full program of speaker events, workshops and celebrations together.

“This Way Up is all about connecting around a range of events as part of our own creative summit and we want to make sure the circumstances are right for us to deliver a great festival.”

Further information and details on how to register for the live-streamed events on November 4 and 5 will be announced soon.




Please login with linkedin to comment

AWARD Cam Blackley

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]