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Reading: This Ad Knocked All The Oscars Ads Out Of The Park
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B&T > Advertising > This Ad Knocked All The Oscars Ads Out Of The Park
Advertising

This Ad Knocked All The Oscars Ads Out Of The Park

Staff Writers
Published on: 1st March 2016 at 11:04 AM
Staff Writers
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Forget the fact that Leo won his first ever Oscar and Total Beauty confused Whoopi Goldberg for Oprah – the 2016 Academy Awards was great for another reason, and it’s this adorable ad.

Let us present to you Android’s new ‘be together. not the same’ ad from Droga5, featuring new and unlikely friends, Rock, Paper, and Scissors.

Watch and feel the ‘awwww’ build up inside of you:

https://youtu.be/UYxpX3N20qU

The minute-long commercial follows the lives of animated rocks, paper and scissors at a school, and while it could be easily mistaken for an anti-bullying ad, is in fact an adorable PSA that friends come in all shapes and sizes, and aren’t always the people you’d be expected to associate best with.

Droga5 is the agency behind one of the other cutest ads we’ve ever seen, and also the most shared ad of 2015, ‘Friends Furever’ that again explains simply that true friends are found all over, and aren’t always who you’d expect.

This ad was shared 6,432,921 times across Facebook, Twitter and blogs since its February launch. It’s the most shared ad not only of this year, but ever, according to Unruly.

https://youtu.be/vnVuqfXohxc

Tell us you’re not full of feels right now?!

CREDITS
Client: Google Android
Agency: Droga5, New York

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TAGGED: ABC TV, Advertising Standards Bureau, PRIA, Propaganda, qbe insurance australia, streaming services, YouTube
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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