This Ad Knocked All The Oscars Ads Out Of The Park

This Ad Knocked All The Oscars Ads Out Of The Park
SHARE
THIS



Forget the fact that Leo won his first ever Oscar and Total Beauty confused Whoopi Goldberg for Oprah – the 2016 Academy Awards was great for another reason, and it’s this adorable ad.

Let us present to you Android’s new ‘be together. not the same’ ad from Droga5, featuring new and unlikely friends, Rock, Paper, and Scissors.

Watch and feel the ‘awwww’ build up inside of you:

The minute-long commercial follows the lives of animated rocks, paper and scissors at a school, and while it could be easily mistaken for an anti-bullying ad, is in fact an adorable PSA that friends come in all shapes and sizes, and aren’t always the people you’d be expected to associate best with.

Droga5 is the agency behind one of the other cutest ads we’ve ever seen, and also the most shared ad of 2015, ‘Friends Furever’ that again explains simply that true friends are found all over, and aren’t always who you’d expect.

This ad was shared 6,432,921 times across Facebook, Twitter and blogs since its February launch. It’s the most shared ad not only of this year, but ever, according to Unruly.

Tell us you’re not full of feels right now?!

CREDITS
Client: Google Android
Agency: Droga5, New York

Please login with linkedin to comment

ABC TV Advertising Standards Bureau chief financial officer PRIA Propaganda qbe insurance australia streaming services YouTube

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]