Melbourne agency Thirst Creative has unveiled an expansive online rebrand for Baseball Australia, involving a complete overhaul of the league’s digital properties across their network.
It’s the franchise’s first major brand overhaul in 20 years.
Baseball.com.au acts as a cohesive one-stop digital platform, allowing Baseball Australia to gain wider relevance by producing original content across multiple mediums for baseball fans worldwide, as well as servicing the needs of a traditional national base.
As part of the refresh, Thirst Creative has rebuilt Baseball Australia and the ABL’s flagship sites and eight team pages, introducing cross-platform responsive web design across the board – a first for Baseball Australia.
Baseball Australia CEO, Cam Vale said: “This outcome sets up Baseball Australia to be able to communicate, present and promote the sport to our key stakeholders – sponsors, participants and baseball fans in a way comparable to any major sport.
“The commercial appeal of our website and digital channels is transformed as a result of this project.”
The website utilises a perfect blend of automated, up-to-date stats through the API and localised editorial content by local teams to ensure the site is always populated with the latest game figures, data and news.
The streamlined navigation guides users through four main site sections – News, Videos, Play and Stats – with completely live scores, standings, rosters, schedules and local club info now all just a click away.
In an effort to boost Aussie interest in the sport, Baseball Australia also tasked Thirst Creative with simplifying the on-site process for finding local clubs and signing up to play.
Thirst Creative head of digital media, Olivier Michelet said: “This was an exciting and ambitious project for us to work on, and we’re thrilled with the result.
“The new content hub firmly places Baseball Australia at the cutting edge of digital innovation in Australian sports, and we’re excited for fans around the world to enjoy it.”
Another key goal in the redesign was to produce a network of sites that better reflected user priorities and appealed to Australian design principles.
Thirst Creative opted for a cleaner, simplified layout that allows established fans to quickly find the content they want and didn’t overwhelm new visitors.
The fresh makeover also allows for full site takeovers for partners or advertisers to create seamless and dynamic promotions across the league’s online presence.
Baseball Australia GM of broadcast, media & communications, Andrew Reynolds said: “The complexities we had to deal with for this project cannot be overstated.
“Moving away from a platform built and managed entirely by Major League Baseball and coming up with something that better suited our needs was always going to be a challenge.”
He added: “Thirst Creative listened to our needs and helped us develop a network of sites that exceeded our expectations, proving you don’t need a mega-agency to build a mega-site.”
Baseball.com.au’s new look premiered on July 22 2019 and the full network of redesigned sites will launch in mid-November, just ahead of the 2020 ABL series.
If there’s one issue every business should be looking at, it’s customer churn and how they are retaining customers. In this piece, smrtr co-founder and CTO Boris Guennewig explains how data can help alleviate your churn problems. Churn – or customer attrition – is an unfortunate reality for all businesses, no matter what they do. […]
Nearly every major brand in the US inadvertently ran automated advertisements on websites that pushed election conspiracies and misinformation, a special report from NewsGuard, a US-based service that uses trained journalists to rate news and information sites, has revealed. From 1 October 2019 to 12 January 2020, 1,668 brands ran 8,776 unique ads on the […]
On 31 March, the Sailor Jerry Rolling Stone Australia Awards will be celebrating the achievements of the breadth of Australian musicians from what has been a trying and unpredictable 2020. Today, Rolling Stone Australia has revealed the nominees for the event, paying homage to the year that was in music. The Brag Media, Australia’s number […]
Content discovery and native advertising platform Taboola has announced the beta of ‘Taboola Stories’, a new way for publishers to engage readers through short-form video. Publishers will be able to embed Taboola Stories within their homepages and articles in mobile environments, presenting readers with constantly updated recommendations that, once selected, launch vertical, mobile-friendly stories that […]
The Australian metropolitan commercial radio audience grew by two per cent to nearly 11.1 million listeners in 2020, in a year dominated by COVID-19 which saw the number of people listening at home jump by eight per cent to 6.4 million. Commercial Radio Australia’s annual listening summary, based on an average of the five official […]
Australian congenital heart disease profit-for-purpose charity HeartKids has launched a new brand strategy, identity and logo created by independent brand and design agency Hulsbosch. Leaders in the fight to conquer congenital heart disease, HeartKids aims is to raise awareness of the disease, as well as enhance the conditions’ profile as a health priority to a […]
TotallyAwesome, the Asia Pacific’s most advanced forum for kids and brands to safely interact via the internet, is launching a new service for brands to connect with young audiences. The business has also engaged an eminent Melbourne-based paediatric psychologist to assist with appropriate brand and audience connectivity. The new service, called AwesomeLTV, is an acceleration of TotallyAwesome’s abilities to […]
Nine Entertainment SVOD service Stan has revealed its original series, RuPaul’s Drag Race Down Under, will be arriving to the platform in 2021. The eight-part, first-ever local adaption of the global hit series will see “the most fabulous” and “fierce” local drag queens compete to be the first ever Down Under Drag Race Superstar, Stan […]
In his first post for 2021, B&T regular Robert Strohfeldt points his magnifying glass at digital media’s hype and argues it’s possibly not cracked up to all it purports to be… In the past few months, I have seen many CVs of young graduates seeking a career in marketing and/or advertising. I could fool myself […]
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]