ThinkTV is proud to announce that four of Australia’s most influential marketers will join and contribute to the changing conversation about today’s TV at the November 30 ReThinkTV launch event at Doltone House, Sydney.
Telstra chief marketing officer and group executive media, Joe Pollard will join Richard Oppy, marketing director of Carlton & United Breweries, Hugo Schreuder, group CMO of Youi Insurance, and Tim Fung, CEO and co-founder of Airtasker, to discuss using TV to grow their brands.
“The marketing panel promises to be a highlight of ReThinkTV. No discussion about TV’s power to build and grow brands could be complete without the voice of advertisers themselves. I am delighted that Joe, Richard, Hugo and Tim have agreed share their knowledge and experience about how TV drives business growth,” said ThinkTV chief executive Kim Portrate.
“Our mission is to help advertisers and their agencies get the very best out of today’s TV and our panel is designed to provide some powerful, real-life examples of where companies have just done that from some of Australia’s pre-eminent marketing brains.
“TV has something to offer every advertiser: whether they are corporate titans or successful disrupters.”
Joe Pollard became Telstra’s chief marketing officer and group executive, media, in October 2015 after serving as group managing director marketing and media. She boasts more than 30 years’ experience in business leadership positions in the marketing, media and digital industries in Australia, the United Kingdom, Hong Kong, the US and Japan.
Pollard joined Telstra from Nine Entertainment where she was a non-executive director. She is currently a non-executive director of AMP Bank Limited and a member of Chief Executive Women.
Richard Oppy (pictured above) was appointed as marketing director of Carlton & United Breweries in 2014. His career at CUB spans 14 years and he has a strong track record of translating strategy into action to deliver results. Oppy has built his career alongside some of Australia’s most loved and successful brands.
He brings an intimate knowledge of beer and brands, business and people to his role, having worked his way up through brand, state marketing, group marketing manager and general manager roles. Oppy holds a Bachelor of Business in Marketing and Management from Monash University.
Hugo Schreuder is the founding CEO of Youi Insurance in Australia, turned Group CMO. After relocating from South Africa ten years ago to start the insurance business in Australia, Schreuder handed the Australian CEO responsibilities over to focus on the group’s marketing strategies and new business opportunities.
Schreuder brings over a decade of advertising and media experience to the business and is a chartered accountant and chartered management accountant.
Tim Fung is founder of Airtasker, a trusted community marketplace for people and businesses to outsource tasks, find local services or hire flexible staff in minutes – online or via mobile. Fung is also a founder and director of Tank Stream Labs – a co-working space and entrepreneurial community located in the heart of Sydney CBD.