ThinkTV: Total TV Market Dips To $4.21 Billion In Ad Revenue In 2016-17
ThinkTV today announced the latest Total TV advertising revenue figures for the six months to June 30, 2017 and the 12 months to June 30, 2017.
“The Total TV ad market remains strong with over $4.2 billion invested in the last 12 months. Advertisers and agencies recognise the premium content that multi-platform TV provides gives brands powerful reach and scale, all in a brand safe environment. Plus, TV delivers a far more superior return on investment than any other media,” ThinkTV CEO, Kim Portrate, said.
The TV ad market has continued to demonstrate resilience in competitive conditions, with the size of ad revenue reflecting marketers’ confidence in the power, reach and efficacy of multi-platform TV.
Over the full financial year, the Total TV ad revenue market was $4.21 billion, a decline of 2.7 per cent compared with the previous period while the AVOD (advertising funded video on demand) market over the full year grew by 36.8 per cent to $78 million.
The Total TV ad revenue market for the six months to June 30, 2017 declined 2.7 per cent to $1.98 billion. The linear TV market showed a decrease of 3.19 per cent, to $1.94 billion, compared with the previous corresponding period, while AVOD revenue jumped 27.6 per cent to $40 million.
The Total TV metric includes metropolitan and regional revenues from commercial broadcasters, including ThinkTV members Nine Network, Seven Network and Network Ten and Multi-Channel Network/Foxtel, as well as SBS.
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