ThinkTV Report: Aussie TV Market Records $2.17 Billion Spend In First Half Of Year

ThinkTV Report: Aussie TV Market Records $2.17 Billion Spend In First Half Of Year
SHARE
THIS



ThinkTV today announced the Total TV advertising revenue figures for the six months to December 31, 2017.

The total television market including metropolitan free-to-air, regional free-to-air and subscription TV recorded combined revenues of $2.17 billion which was 0.7 per cent lower compared with the same six months a year earlier. (SBS declined to provide aggregated revenue figures to this report so its revenue figures for H1 2016 have been subtracted to allow for a direct comparison.)

In the December half, the metropolitan free-to-air TV market grew by 1.4 per cent to $1.5 billion. The metropolitan free-to-air TV market including broadcast video on demand (BVOD) grew by a total of 1.9 per cent to $1.54 billion.

This strong performance was driven by a combination of advertisers returning to broadcast TV because of its proven effectiveness and the continued growth of BVOD platforms such as Foxtel Now, 9Now, 7plus and Tenplay.

BVOD advertising revenues, which include advertising revenues from online catch-up services and the live online streaming of TV, grew 23.9 per cent in the six months to December 2017 versus the same period last year.

“The Total TV ad market performed well, in fiercely competitive conditions, with the rapid growth in BVOD revenue reflecting marketers’ confidence in the power, reach and efficacy of today’s multi-platform TV,” said ThinkTV chief executive Kim Portrate.

“TV is an experience available on any device at any time, offering catch-up shows, archived programming, BVOD originals and live-streaming, all showing professionally-produced content that is safe for brands.”

Please login with linkedin to comment

Channel Nine Channel Seven Network Ten think tv

Latest News

Optus Offers Victorians Free Access To Optus Sport
  • Media

Optus Offers Victorians Free Access To Optus Sport

Locked down Victorians who don’t currently have an Optus Sport subscription will have complimentary access to Optus Sport from this weekend to enjoy the UEFA Champions League tournament plus access to premium health and fitness content through the Optus Sport app. UEFA Champions League – the world’s premier continental football tournament – kicks off at […]

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash
  • Campaigns

Torrens University Australia Launches ‘Career Crush’ Via VCCP Sydney & Lash

Torrens University Australia has launched ‘Career Crush’ via VCCP Sydney and Lash, to help match students with a career they’ll love. Career Crush is an online quiz that determines prospective students’ personal strengths, passions and aspirations to match them with the careers and courses they’re most compatible with. One of the toughest decisions young people […]

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering
  • Media

Pedestrian Partners With With NZ’s Mi9 To Expand Commercial Offering

Pedestrian Group has partnered with Nine subsidiary Mi9 New Zealand to offer NZ brands the opportunity to partner with the likes of Business Insider Australia, Pedestrian.tv and Gizmodo Australia. Next month, Mi9 New Zealand will be representing Pedestrian Group in the NZ market, offering clients the opportunity to work with leading youth publications including Lifehacker […]

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access
  • Media

VCNI To Launch SVOD Service Featuring ViacomCBS Content, Replaces 10 All Access

ViacomCBS Networks International (VCNI), a division of ViacomCBS, is launching a premium streaming service internationally, appealing to audiences of all ages. The new SVOD service will start its international roll-out early in 2021, offering exclusive premieres of all new SHOWTIME series, including Halo and American Rust. CBS All Access originals will also premiere exclusively on the new service, such […]

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe
  • Media

Optus ‘Yes’ Brand Mark Taken Into New Territory By FutureDeluxe

As part of a larger project to refine their brand with partner branding agency Re, Optus have engaged experimental creative studio FutureDeluxe to explore how the iconic ‘Yes’ brand mark behaves in a sophisticated 3D environment. FutureDeluxe have produced a series of 8x idents and a number of static key visuals which will be used […]

Emotive Partners With YouTube And The United Nations
  • Media

Emotive Partners With YouTube And The United Nations

Creative agency, Emotive, and Good Oil Films, is partnering with YouTube and the United Nations to raise awareness around the importance of quality education, which forms part of the UN’s Global Goals for sustainable development.