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Reading: Thinkerbell Unveils New Brand Platform For Porter’s Paints
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B&T > Campaigns > Thinkerbell Unveils New Brand Platform For Porter’s Paints
Campaigns

Thinkerbell Unveils New Brand Platform For Porter’s Paints

Staff Writers
Published on: 29th March 2023 at 8:55 AM
Staff Writers
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Premium paint brand, Porter’s Paints, in partnership with Thinkerbell, has created a new brand platform “Paint with heart and soul”.

The visually distinctive work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.

Jill Every, sales and marketing manager at Porter’s Paints. commented: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters, but it’s also how it feels when you walk in.”

Olivia Romas, lead creative tinker, Thinkerbell says: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way. The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”

The work went live nationally on television from 26 March, and will also feature across online, print and social.

Credits
Client: Porter’s Paints, DuluxGroup

Melanie Stevenson – Brand Manager, Porter’s Paints

Jill Every – Sales & Marketing Manager, Porter’s Paints

Scott Wishart – General Manager, Porter’s Paints 

Creative Agency: Thinkerbell

Olivia Romas – Lead Creative Tinker

Rosie Gearside – Lead Creative Tinker

Izzy Daniels – Lead Thinker

Liz Graydon – Brand Thinker

Nick Livingston – Lead Production Tinker

Sean McNicholas – Head Tinker

Ben Couzens – Executive Creative Tinker

Adam Ferrier – Chief Thinker

Suzi Williamson – Head Thinker

Marcus Byrne – Lead Retouching Tinker

Alex Virr – Lead Design Tinker

Media Agency: OMD

Head of Group – Dervla McGivern

Business Director – Carolyn McGookin

Strategy Director – Emma Ray

Account Director – Megan Blandy

Account Manager – Ruby Niarros

Trading Director – April Nicholas

Trader – Lara Paull

Production Partner: Photoplay / Playtime

Director – Michael Gupta

Executive Producer – Emma Thompson

Post Production: ARC

Sound: Bang Bang Studios

Music Composition: Terry Mann

Stills: Photoplay Photography

Photographer: Chris Budgeon

Executive Producer: Alison Lydiard

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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