Premium paint brand, Porter’s Paints, in partnership with Thinkerbell, has created a new brand platform “Paint with heart and soul”.
The visually distinctive work demonstrates the depth-of-feeling that true colour can evoke, by playing out the journey of a young couple as silhouettes on Porter’s-painted walls.
Jill Every, sales and marketing manager at Porter’s Paints. commented: “When developing this new brand platform, we wanted to highlight that it’s not just how a room looks, that matters, but it’s also how it feels when you walk in.”
Olivia Romas, lead creative tinker, Thinkerbell says: “We wanted Porter’s Paints to disrupt the rational category norms with some emotion, in a visually distinctive way. The colours of Porter’s Paints, along with the evocative shadows, and the crafted soundtrack capture the feeling of living in a beautifully painted room.”
The work went live nationally on television from 26 March, and will also feature across online, print and social.
Credits
Client: Porter’s Paints, DuluxGroup
Melanie Stevenson – Brand Manager, Porter’s Paints
Jill Every – Sales & Marketing Manager, Porter’s Paints
Scott Wishart – General Manager, Porter’s Paints
Creative Agency: Thinkerbell
Olivia Romas – Lead Creative Tinker
Rosie Gearside – Lead Creative Tinker
Izzy Daniels – Lead Thinker
Liz Graydon – Brand Thinker
Nick Livingston – Lead Production Tinker
Sean McNicholas – Head Tinker
Ben Couzens – Executive Creative Tinker
Adam Ferrier – Chief Thinker
Suzi Williamson – Head Thinker
Marcus Byrne – Lead Retouching Tinker
Alex Virr – Lead Design Tinker
Media Agency: OMD
Head of Group – Dervla McGivern
Business Director – Carolyn McGookin
Strategy Director – Emma Ray
Account Director – Megan Blandy
Account Manager – Ruby Niarros
Trading Director – April Nicholas
Trader – Lara Paull
Production Partner: Photoplay / Playtime
Director – Michael Gupta
Executive Producer – Emma Thompson
Post Production: ARC
Sound: Bang Bang Studios
Music Composition: Terry Mann
Stills: Photoplay Photography
Photographer: Chris Budgeon
Executive Producer: Alison Lydiard
