Thinkerbell Helps 13cabs Become The Official Travel Partner Of… Well, Lots Of Things

Thinkerbell Helps 13cabs Become The Official Travel Partner Of… Well, Lots Of Things

Launching this week, 13cabs the largest taxi network in Australia, has become the Official Travel Partner of those everyday situations when you need a ride, fast.

Multiple executions across TV, catch-up TV, digital & social media will announce 13cabs as the official travel partner of those all-too-familiar moments – from getting a mate home safely, to meeting mix-ups, to the quick stop to change shoes after a day at the races.

“13cabs is Australia’s most popular taxi option by far, according to a recent Choice survey. This work is designed to build on that Passenger base and remind our audience of all the different times people hail and request 13cabs.

Our cabs have improved, our Drivers have improved, our prices are comparable, and our 13cabs App proudly carries 4.8 stars in the iOS app store as rated by over 30,000 Passengers; so it’s a great time to let people know 13cabs is there if you need a quick ride,” said 13cabs head of marketing Rebecca Fyson.

Thinkerbell chief creative added: “The challenge to our Director, Matthew McCaughey, was “show our audience we understand them, and give them a smile” and I think he’s nailed this brief.

“This idea is relatable and likeable and is designed with executions that will be implemented across loads of different types of screens. So next time you CBF’d riding into work, you know what to do…”

Created by Thinkerbell, directed by Matthew McCaughey, produced by Guilty’s Rohan Timlock, edited & finished by Ryan Brett of Manimal, sound design from Dylan Stephens at Risk Sound, and media conducted by Nunn Media.

 

13cabs Official Travel Partner of The Booty Call

13cabs Official Travel Partner of “I thought the meeting was here”

13cabs Official Travel Partner of “I love you man”

 

13cabs Official Travel Partner of CBF’d

13cabs Official Travel Partner of Saturday Mornings

13cabs Official Travel Partner of Gonna Need a Bigger Boot

13cabs Official Travel Partner of Killer Heels

 

 




Please login with linkedin to comment

13CABS Thinkerbell

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]