They’re the games that have many wishing to call in sick for work so they can stay up and devour the action of the Rugby World Cup.
And as with numerous other big events, brands continue to jump in on social media conversation.
Here we’ve compiled what we reckon are some of the best social campaigns and posts from various brands around the globe. There’s no doubt a heap more, so if you reckon you’ve spotted on that deserves to be on the list, tweet us @bandt.
So you don’t forget to wake up for the Wallabies match and cheer on our boys, Samsung Australia worked with Twitter to create a ‘rewteet to remind’ campaign.
The campaign asked users to retweet the below tweet, which meant they would be sent a notification before each Wallabies game to remind them to tune in.
— Samsung Australia (@SamsungAU) September 25, 2015
On a global scale, Samsung is helping out those who may not know the game inside out, with its ‘School of Rugby’ spots.
Lesson one is below.
When Romania lost to Ireland the Irish whiskey brand popped a photo on Facebook mocking the Romanian team.
England vs Wales is always going to be a competitive game, made even more edge-of-your-seat by having both princes Harry and William attend. England lost.
So German supermarket chain Lidl saw a way it could sell more leeks. So it took it.
[fb_embed_post href=”https://www.facebook.com/lidluk/posts/950690431655442:0/” width=”550″/]
As one of the official sponsors for the Rugby World Cup, Heineken has created unique packaging for its bottles.
The England Rugby Team
We couldn’t go past the English Rugby Team’s parody of the Haka to intimidate the New Zealand All Blacks. Watch the magic of the Hakarena below.
Predictably, the good ol’ Wallabies have created an emotional anti-doping video. Talk about pulling at the heartstrings! Watch the video here.
Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]
Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]
National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]
Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator – LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]
CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]
Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]
Independent creative agency Edge has launched Nevro’s first local campaign, “I am not my pain”. Nevro is a medical technology company offering innovative solutions to chronic pain. Their HFX therapy has been available in Australia since 2011 and is a form of spinal cord stimulation (SCS), where an electrical device is implanted surgically near the […]
Pinterest has introduced a new suite of creator and Pinner products and experiences globally, as the platform continues to evolve to become home for the next generation of creators. At its second annual Pinterest Creators Festival, featuring Megan Thee Stallion and Storm Reid. Pinterest creators Kerin Rose Gold, Wendy’s World, Henri Purnell, Carolina Gelen and […]