They’re the games that have many wishing to call in sick for work so they can stay up and devour the action of the Rugby World Cup.
And as with numerous other big events, brands continue to jump in on social media conversation.
Here we’ve compiled what we reckon are some of the best social campaigns and posts from various brands around the globe. There’s no doubt a heap more, so if you reckon you’ve spotted on that deserves to be on the list, tweet us @bandt.
So you don’t forget to wake up for the Wallabies match and cheer on our boys, Samsung Australia worked with Twitter to create a ‘rewteet to remind’ campaign.
The campaign asked users to retweet the below tweet, which meant they would be sent a notification before each Wallabies game to remind them to tune in.
— Samsung Australia (@SamsungAU) September 25, 2015
On a global scale, Samsung is helping out those who may not know the game inside out, with its ‘School of Rugby’ spots.
Lesson one is below.
When Romania lost to Ireland the Irish whiskey brand popped a photo on Facebook mocking the Romanian team.
England vs Wales is always going to be a competitive game, made even more edge-of-your-seat by having both princes Harry and William attend. England lost.
So German supermarket chain Lidl saw a way it could sell more leeks. So it took it.
[fb_embed_post href=”https://www.facebook.com/lidluk/posts/950690431655442:0/” width=”550″/]
As one of the official sponsors for the Rugby World Cup, Heineken has created unique packaging for its bottles.
The England Rugby Team
We couldn’t go past the English Rugby Team’s parody of the Haka to intimidate the New Zealand All Blacks. Watch the magic of the Hakarena below.
Predictably, the good ol’ Wallabies have created an emotional anti-doping video. Talk about pulling at the heartstrings! Watch the video here.
The Real Media Collective (TRMC), the Australian industry association representing the interests of companies in the paper, print, publishing/media and related distribution sectors across Australia, has challenged Coles Supermarkets for using the environment as a reason in its announcement today outlining its plans to cease sending catalogues to Australian homes from September. In the announcement, […]
Network 10 is set to undergo a massive restructure, leaving a number of high-profile journalists out of a job, including Kerri-Anne Kennerley, Natarsha Belling and Tim Bailey, B&T understands. As first reported on The Sydney Morning Herald, the restructure was announced to staff on Tuesday. As part of the restructuring, the presentation of the weekday […]
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Paul Roach (pictured below) is a business strategist and coach who has worked with hundreds of SMEs across many industries to supercharge their cashflow. Roach is also author of the book Smarter Business Stronger Cashflow. In this guest post, Roach gives his top tips when the cash taps start to be turned off… Cashflow is like […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]