The City of Melbourne is going bananas with its tweeting about the festive season, with Twitter data showing its handle @Thats_Melbourne is the most engaged brand in the Christmas context so far.
Sydney isn’t far behind though with @Sydney_Sider the second most engaged with brand on Twitter in Australia when it comes to Christmas tweeting.
Sales manager at Twitter Australia, Angus Keene, said the cultural and throwback images from both accounts helped drum up the nostalgic factor.
“Cultural moments like Christmas are an opportunity to humanise your brand, let your personality shine and share content that resonates with your audience. Tweets that include rich media perform three to four times better than those without,” he said.
— that’s melbourne (@thats_melbourne) December 6, 2015
“We also know from recent Twitter research that Christmas shopping shopping-related buzz surges an average of 83 per cent between 8pm to 12am, so make sure you time your Tweets to capitalise on this increase.”
In third place so far is @sonypicturesnz, despite only having one tweet. It was the video content that helped push the brand to the top five.
— Sony Pictures NZ (@SonyPicturesNZ) November 16, 2015
Fourth was @ANZStadium…
And fifth was @AusPost.
— Australia Post (@auspost) December 5, 2015
Being still the first week in December there’s still time for brands to overtake the City of Melbourne as the most engaged with brand.
The most retweeted tweet so far has been from the new Jennifer Lawrence move called Joy.
And the common themes have predictably been about gifts, lights, shopping and family.
Twitter is running the numbers up until Christmas to find out the most engaged with and active brand on the platform, relating to the silly season, so the next figures will be coming soon!
Please login with linkedin to commentAdvertising Standards Bureau
Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia. Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]
GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]
Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]
Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]
The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]
SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]