Peckish people near Customs House in Sydney today may be enticed by a whiff of Hot Cross Buns.
That’ll be because of the giant Hot Cross Bun house that’s been erected in front of the iconic Australian landmark.
The Bun house was created by holiday accommodation company, Stayz, in a bid to show they can offer holiday-goers more than just a room. They can offer a whole house.
The doughy dwelling took more than 80 hours to build and has six thousand fresh baked buns stuffed within it.
Amee Evans, traveller marketing manager at Stayz Australia, commented: “As Australia’s largest holiday home rental website, with over 45,000 houses in over 1,700 locations nationwide, we loved the idea of creating a whole house made out of hot cross buns. The activation allows us to showcase that, unlike many other forms of accommodation options, we offer consumers whole houses guaranteed to give a unique experience.
“We’re committed to further growing our established and much-loved domestic brand to ensure that we continue to inspire domestic travel and communicate Stayz’s point of difference – offering consumers whole holiday homes rather than just rented rooms.”
There are edible portions of the house and Stayz has a number of people handing out the decadent buns around the place too, but be quick as it’s only up until 9pm tonight.
The #StayzBun is the first of many activations Stayz has planned throughout the year.
Traveller Marketing team Stayz
Adhesive PR – Strategy, creative, implementation