Melbourne PR and influencer marketing agency Theory Crew has announced its partnership with popular tea company Dilmah.
The agency is no stranger to amplifying global FMCG brands and is proud to be working with the household name that is Dilmah.
Dilmah is renowned for its handcrafted, artisanal approach to tea making with its commitment to unblended Ceylon tea made from hand-picked buds and leaves.
Dilmah is provides millions of cups of Ceylon’s Finest Tea to hotels, resorts, cafes and restaurants in Australia.
Theory Crew founder and managing director, Felicity Grey (featured image), said there are many creative opportunities for Dilmah and the team is thrilled to be working closely with the local and global teams.
Grey said: “Dilmah is doing incredible things both with its products and philanthropy and we’re proud to be partnering with this iconic brand.”
Theory Crew is one of the few PR agencies that guarantees results.
This win follows a slew of account wins for Theory Crew earlier this year including frank green, Tilda Rice, Patak’s, Palace Platinum and FreshPaper.