“The Veggies Are Better…!” Burger King Launches First 100% Vegan Restaurant

“The Veggies Are Better…!” Burger King Launches First 100% Vegan Restaurant
B&T Magazine
By B&T Magazine



Plant-based burgers have been the ‘in’ thing for a lot of the fast-food chains in recent times as they chase a greener and more health conscious customer.

And, admittedly, some have been far better at it than others. As an example, McDonald’s Australia axed its McVeggie burger back in July after it failed to excite customers after two years on the menu.

One brand that’s persisted and, arguably, pioneered the plant-based protein space has been Burger King who has just announced one of its stores is going completely meat-free.

Its outlet in Spain’s capital Madrid is set to host a completely vegetarian storefront on a one month trial and is to be rebranded as Vurger King.

The restaurant will feature all of Burger King’s plant-based menu items, although some items will still contain animal-based ingredients such as cheese and mayonnaise; however, vegan customers can ask for those ingredients to be removed from the order.

Customers can order the plant-based Whopper, vegan chicken nuggets, and the new Long Vegetal, a plant-based alternative to Burger King’s signature Long Chicken Sandwich.

Although just a trial, the plan is to introduce the idea in other European cities in the coming months.

A Burger King spokesperson commented: “We want to reach both people who base their diet on vegetable products and those who do eat meat but want to reduce their consumption.”




Please login with linkedin to comment

Burger King Vegan

Latest News

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps
  • Media

Boomtown’s Final Masterclass Of 2023 Attended By Almost 100 Media Reps

Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]

a data analyst using technology AI for working tool for data analysis Chatbot Chat with AI, using technology smart robot AI, artificial intelligence to generate something or Help solve work problems.
  • Advertising

Introducing Yahoo Blueprint: A New AI-powered Suite For Better Ad Performance & Optimisation

Yahoo Advertising has launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven guide throughout the campaign lifecycle to deliver better outcomes for advertisers. This new AI […]

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft
  • Technology

Publicis Sapient Announces Launch Of PS Hummingbird, Expanding Its Generative AI And Cloud Capabilities With Microsoft

Publicis Sapient, a digital business transformation company, today announced the launch of a new joint venture with Tquila called PS Hummingbird. Lead image: Nigel Vaz CEO of Publicis Sapient The partnership with Tquila, with whom Publicis Sapient has collaborated on several other ventures, will extend Publicis Sapient’s generative AI offerings powered by Microsoft Azure, Microsoft […]