Plant-based burgers have been the ‘in’ thing for a lot of the fast-food chains in recent times as they chase a greener and more health conscious customer.
And, admittedly, some have been far better at it than others. As an example, McDonald’s Australia axed its McVeggie burger back in July after it failed to excite customers after two years on the menu.
One brand that’s persisted and, arguably, pioneered the plant-based protein space has been Burger King who has just announced one of its stores is going completely meat-free.
Its outlet in Spain’s capital Madrid is set to host a completely vegetarian storefront on a one month trial and is to be rebranded as Vurger King.
The restaurant will feature all of Burger King’s plant-based menu items, although some items will still contain animal-based ingredients such as cheese and mayonnaise; however, vegan customers can ask for those ingredients to be removed from the order.
Customers can order the plant-based Whopper, vegan chicken nuggets, and the new Long Vegetal, a plant-based alternative to Burger King’s signature Long Chicken Sandwich.
Although just a trial, the plan is to introduce the idea in other European cities in the coming months.
A Burger King spokesperson commented: “We want to reach both people who base their diet on vegetable products and those who do eat meat but want to reduce their consumption.”
— Burger King (@burgerking_es) October 19, 2021
The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]
BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]
Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]
A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]
Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]
The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]