Digital marketing platform Semrush has found the top fifty online retailers for the 2020 Christmas quarter.
Electronics, bargain sites, and department stores made up the majority of the top fifty retail sites, though Amazon was the lead, with website visits increasing by fifty-five million for Q4 from 2019.
This was a seventy-five percent increase for Q4, where Amazon experienced massive spikes in visits during October following the Black Friday and Cyber Monday sales weekend. Web traffic was almost double that of 2019.
Second place went to Bunnings Warehouse, which increased its traffic for Q4 by twenty-six million compared to 2019. Bunnings was the most visited site in Q2, the COVID quarter of 2020.
Also in the top ten retail sites were Kmart, Woolworths, JB Hi-Fi, Microsoft, Big W, Ozbargain, Coles, and Officeworks, in order from third to tenth.
Fernando Angulo, Semrush Head of Communications said, “traffic trends [show] a huge demand for products for around the house as well as big spikes in visits to bargain websites.”
“There were also significant increases year-on-year for bargain sites Kogan and Catch as well as cost-effective value stores Supercheap Auto, Chemist Warehouse and Kmart.”
Tech websites saw more than double the traffic of home websites, and almost doubled that of department stores. Electronics and entertainment retailer JB Hi-Fi saw an increase of more than ten million visitors quarter on quarter, while many clothing retailers also saw strong increases as well.
“The data suggests that the Black Friday sale weekend and Boxing Day sales would have been big contributors to the website spikes, as there are increases in traffic for clothing stores including Myer, David Jones and City Beach of upwards of fourteen percent from the previous quarter,” said Angulo.
Despite the strong performance of online retailers in Q4, the total number of website visits of the top fifty retailers was highest in July followed by March, reflecting the strong online shopping trend at the height of the COVID-19 pandemic.
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